Fixed Ops Magazine - 2020 Vol17 02 - 10

FEATU R E
MARCH APRIL 2020 || FIXED OPS MAGAZINE

TIR E WARS
H OW D O YO U WIN TH E TIRE WAR?
BY DAVID BOYLE, PRESIDENT AND CEO OF TIRE PROFILES
AND TED INGS, EXECUTIVE DIRECTOR OF FIXEDOPS ROUNDTABLE
AND CENTER FOR PERFORMANCE

T

he Tire War is officially on! Everyone wants in. The former muffler
guys, the quick lube guys, the
online guys, they all want a piece of the
action. Why is this? Well, unless you've
been under a rock for the last decade
and missed it, tires and other wear items
like brakes and batteries are quickly becoming all that is left to sell. Improved
vehicle quality and design simplification
(less parts) is dramatically shrinking the
opportunity for vehicle service and repair. To be clear, this is not the same as
when warranty work went away and was
replaced by more maintenance; that was
simply a shift in who paid for the service.
Today, we have an actual reduction in
the amount of work to be done at a level
that industry has never seen before.
So, what does this mean for the auto repair industry? Nothing, if your business
is built around selling these wear items.
You will continue to have a business
and grow, assuming you are aware that
there will likely be increased competition. But what does this mean if you're
a new car dealer? In a word, trouble!
Dealers have had less than a 10% share
of the tire replacement market for more
than 20 years. It's an area of the business that dealers were content to allow
others to service when they didn't need
the work. And now that they desperately need the work, they need to realize
getting it back will be hard.

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Fixed Ops Magazine - 2020 Vol17 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 02

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