Fixed Ops Magazine - 2020 Vol17 02 - 21

MARCH APRIL 2020 || FIXED OPS MAGAZINE

WHEN DEALERSHIPS
HELP CONSUMERS
OVERCOME THE
NUISANCE OF A RECALL,
THE INTERACTION CAN
IGNITE A RETURN
TO SERVICING AT
THE DEALERSHIP.
When dealerships help consumers overcome the nuisance of a recall, the interaction can ignite a return to servicing at
the dealership. Of consumers who originally visited the dealership to tend to a
recall, 55.8% paid the dealer a second
visit within the first 12 months. The goal
is to carry consumers from single transaction related to a recall repair to being loyal brand advocates who service
with your dealership regularly, purchase
their next vehicle from your dealership
and refer others to your dealership... All
without a single coupon to clip.
What is your dealership doing to win
over customers with streamlined processes, attractive first-service incentives
and rewarding loyalty programs? The
process is only possible when your dealership embodies an experience that customers want to come back to time and
again. You'll have to abandon immediate gratification in favor of long-term
success that requires you to nurture relationships over the long haul. And, because you won't have to discount services to win over these consumers, it turns
out that doing the right thing by consumers by assisting them with recalls is
also a smart strategy for dealerships.
Sean Reyes serves as
Chief Marketing Officer
for Recall Masters, the
automotive
industry's
leader in comprehensive recall management.
Sean's experience spans
more than 30 years of business development and strategic marketing experience, having worked in the automotive, healthcare, finance, insurance and
technology industries. While running a
successful consultancy, Reyes worked

with world-renowned brands like like
American Express, Toshiba, Western
Digital, Cox Communications, Gateway,
Novartis, Microsoft, IBM, Mitsubishi, Yamaha, Compaq, HP, BMW and many of
the nation's largest automotivegroups.
While he has an accomplished portfolio
of design and product development, his
strengths are "go-to-market" business

modeling, customer lifecycle management and digital marketing strategies.
As Recall Masters' CMO, Reyes oversees product differentiation, all corporate communication, state ADA activities and automotive industry presence.
Sean lives in Napa, CA and spends his
free time hiking, kayaking, playing guitar
and going to concerts with his family.

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Fixed Ops Magazine - 2020 Vol17 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 02

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