Fixed Ops Magazine - 2020 Vol17 02 - 24

MARCH APRIL 2020 || FIXED OPS MAGAZINE

AMORTIZED OVER THE
3 YEAR TIRE LIFE
EXPECTANCY,
REPLACEMENT TIRES
REPRESENT ONLY
.66% - 1.1% ANNUAL COST
OF OWNERSHIP. SO WHY
WOULD ANYONE SKIMP
ON THEIR TIRES?
being engineered for every new car and
light truck from the beginning of the vehicle's development process.
Understanding the Value of the
Right Tires
Tire comfort and tire performance directly affect overall vehicle satisfaction.
OE tires play an integral role in achieving your vehicle's desired comfort and
performance capabilities, and greatly
influence the vehicle's personality.
Today's vehicles are lighter, more fuelefficient and more responsive than
those built a decade ago. This has resulted in corresponding reductions in
tire weight and rolling resistance, while
enhancing the tire's handling capabilities. Changing (improving) one tire attribute may significantly impact (degrade) one or more other attributes.
For example, softer tires may improve
grip and cornering but significantly impact (and dangerously) increase stopping distance. Just because a tire fits
the rim, it doesn't make it the right fit
for the vehicle.
A set of four tires on the average sedan
have about a one square foot "patch"
of contact with the road, yet they have
as much or more impact on the car's
safety and performance as any and every other vehicle system. Stopping distance, cornering ability, acceleration,
deceleration, wet weather handling, hot
dry weather performance, overall comfort and safety are all determined by
your tires.

24

The average New Car Purchase Price in
2016 was $33,600 according to Kelley
Blue Book. The average used car price
was just over $19,000 according to Edmunds research. The average cost of a
set of 4 replacement tires according to
Angie's List was $637. That's less than
2% of the new car value and 3.3% of the
used car value.

Amortized over the 3 year tire life expectancy, replacement tires represent only
.66% - 1.1% annual cost of ownership. So
why would anyone skimp on their tires?
The factory installed Original Equipment (OE) tires that come with your
new vehicle take 2 - 5 years to design,
develop, test, redesign and refine, by a
team of both Vehicle Manufacturer Fac-

MARCH AP



Fixed Ops Magazine - 2020 Vol17 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 02

Fixed Ops Magazine - 2020 Vol17 02 - 1
Fixed Ops Magazine - 2020 Vol17 02 - 2
Fixed Ops Magazine - 2020 Vol17 02 - 3
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Fixed Ops Magazine - 2020 Vol17 02 - 24
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