Fixed Ops Magazine - 2020 Vol17 02 - 30

the true benefits of servicing at a dealership are revealed in a relevant way and
pricing is demonstrated as comparable
to other service providers, perspectives
change as do spending habits.

ident in accurate side-by-side pricing,
comparing maintenance item and routine repair pricing for popular models
with those of other local shops.

How Comparison Pricing Helps

Competitive comparison pricing displays mystery shopping data for competitive services among other service
providers in a determined area. Since
pricing is vastly different from one state
to another - or even one county to the
next - it's crucial that comparison pricing isolates local shops only that are direct competitors.

A key component in transparency for
Reichert Chevrolet's digital board is ev-

To customers, the third-party information on display speaks for itself. Not

Hanks recalls, "From the response that
I've seen from customers that come in
off the street, it probably gains us 10 to
15% on each repair order on average,
and it's from looking at the competitive
pricing on the digital board."

30

only can they eliminate their own time
wasted by shopping around for a lower
price, but they can see the enhancements the dealership has - in stark contrast to what the aftermarket providers
cannot offer.
"It's an excellent advertisement for the
dealership and the prices that we offer," says Hanks. "It's in comparison
to misconceived prices; that customers think that dealerships always have
higher prices than everyone else, when
actually, the dealership is a lot of times
cheaper than your local tire shops and
brake shops. "



Fixed Ops Magazine - 2020 Vol17 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 02

Fixed Ops Magazine - 2020 Vol17 02 - 1
Fixed Ops Magazine - 2020 Vol17 02 - 2
Fixed Ops Magazine - 2020 Vol17 02 - 3
Fixed Ops Magazine - 2020 Vol17 02 - 4
Fixed Ops Magazine - 2020 Vol17 02 - 5
Fixed Ops Magazine - 2020 Vol17 02 - 6
Fixed Ops Magazine - 2020 Vol17 02 - 7
Fixed Ops Magazine - 2020 Vol17 02 - 8
Fixed Ops Magazine - 2020 Vol17 02 - 9
Fixed Ops Magazine - 2020 Vol17 02 - 10
Fixed Ops Magazine - 2020 Vol17 02 - 11
Fixed Ops Magazine - 2020 Vol17 02 - 12
Fixed Ops Magazine - 2020 Vol17 02 - 13
Fixed Ops Magazine - 2020 Vol17 02 - 14
Fixed Ops Magazine - 2020 Vol17 02 - 15
Fixed Ops Magazine - 2020 Vol17 02 - 16
Fixed Ops Magazine - 2020 Vol17 02 - 17
Fixed Ops Magazine - 2020 Vol17 02 - 18
Fixed Ops Magazine - 2020 Vol17 02 - 19
Fixed Ops Magazine - 2020 Vol17 02 - 20
Fixed Ops Magazine - 2020 Vol17 02 - 21
Fixed Ops Magazine - 2020 Vol17 02 - 22
Fixed Ops Magazine - 2020 Vol17 02 - 23
Fixed Ops Magazine - 2020 Vol17 02 - 24
Fixed Ops Magazine - 2020 Vol17 02 - 25
Fixed Ops Magazine - 2020 Vol17 02 - 26
Fixed Ops Magazine - 2020 Vol17 02 - 27
Fixed Ops Magazine - 2020 Vol17 02 - 28
Fixed Ops Magazine - 2020 Vol17 02 - 29
Fixed Ops Magazine - 2020 Vol17 02 - 30
Fixed Ops Magazine - 2020 Vol17 02 - 31
Fixed Ops Magazine - 2020 Vol17 02 - 32
Fixed Ops Magazine - 2020 Vol17 02 - 33
Fixed Ops Magazine - 2020 Vol17 02 - 34
Fixed Ops Magazine - 2020 Vol17 02 - 35
Fixed Ops Magazine - 2020 Vol17 02 - 36
Fixed Ops Magazine - 2020 Vol17 02 - 37
Fixed Ops Magazine - 2020 Vol17 02 - 38
Fixed Ops Magazine - 2020 Vol17 02 - 39
Fixed Ops Magazine - 2020 Vol17 02 - 40
Fixed Ops Magazine - 2020 Vol17 02 - 41
Fixed Ops Magazine - 2020 Vol17 02 - 42
Fixed Ops Magazine - 2020 Vol17 02 - 43
Fixed Ops Magazine - 2020 Vol17 02 - 44
Fixed Ops Magazine - 2020 Vol17 02 - 45
Fixed Ops Magazine - 2020 Vol17 02 - 46
Fixed Ops Magazine - 2020 Vol17 02 - 47
Fixed Ops Magazine - 2020 Vol17 02 - 48
Fixed Ops Magazine - 2020 Vol17 02 - 49
Fixed Ops Magazine - 2020 Vol17 02 - 50
Fixed Ops Magazine - 2020 Vol17 02 - 51
Fixed Ops Magazine - 2020 Vol17 02 - 52
Fixed Ops Magazine - 2020 Vol17 02 - 53
Fixed Ops Magazine - 2020 Vol17 02 - 54
Fixed Ops Magazine - 2020 Vol17 02 - 55
Fixed Ops Magazine - 2020 Vol17 02 - 56
Fixed Ops Magazine - 2020 Vol17 02 - 57
Fixed Ops Magazine - 2020 Vol17 02 - 58
Fixed Ops Magazine - 2020 Vol17 02 - 59
Fixed Ops Magazine - 2020 Vol17 02 - 60
Fixed Ops Magazine - 2020 Vol17 02 - 61
Fixed Ops Magazine - 2020 Vol17 02 - 62
Fixed Ops Magazine - 2020 Vol17 02 - 63
Fixed Ops Magazine - 2020 Vol17 02 - 64
Fixed Ops Magazine - 2020 Vol17 02 - 65
Fixed Ops Magazine - 2020 Vol17 02 - 66
Fixed Ops Magazine - 2020 Vol17 02 - 67
Fixed Ops Magazine - 2020 Vol17 02 - 68
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No3/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No2A/
https://www.nxtbookmedia.com