Fixed Ops Magazine - 2020 Vol17 02 - 31

MARCH APRIL 2020 || FIXED OPS MAGAZINE

"SINCE WE PUBLISHED
THE INTELICHEK DATA
ON OUR DIGITAL BOARD,
WE HAVE INCREASED
OUR REVENUE AND
IT IS GENERATING
MORE INTEREST AND
TRUST FROM OUR
CUSTOMERS. THE
OWNERS, EMPLOYEES
AND CUSTOMERS HAVE
GIVEN ME SO MUCH
GREAT FEEDBACK NOW
THAT WE ARE USING
INTELICHEK, AND IT
SHOWS BECAUSE OUR
RO'S ARE INCREASING
AND OUR CUSTOMERS
ARE HAPPY!"

An Easy Sale
It's a scenario that every service department sees on the regular. A customer
arrives with scheduled maintenance required or a menu-priced repair on the
horizon. If it isn't on the appointment, it
can be tough to add it at write-up. Service advisors and BDC personnel fight
daily to 'make the sale'.
A factor in every decision a customer
makes is based on perceived value,
and competitive comparison pricing
morphs that perception. Rather than
thinking, "I wonder if I can get it cheaper somewhere else", transparent data
from competitive pricing changes the
conversation. It goes from a matter of
'where' to simply a matter of 'when'.
With one less objection to overcome,
making the sale for service advisors is a
much simpler process.

tice the [digital board] who say, "I didn't
know that you guys were cheaper on
batteries, that you guys were cheaper on
brakes... From there it becomes instant
sales for us at the time of the write-up
because they see it on the screen."
Jason Unrau is a journalist and copywriter for
the automotive industry.
More than 15 years of
experience in dealership
fixed operations in Winnipeg, Canada includes
tenure as a service drive consultant in
one of the largest Chevrolet dealerships in the prairies. Jason writes for
automotive dealer publications on topics relating to fixed ops, training, hiring
processes, and best practices, as well as
content creation for dealerships.

Mark Hanks remarks, "The thing I've really noticed is customers that come in no-

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Fixed Ops Magazine - 2020 Vol17 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 02

Fixed Ops Magazine - 2020 Vol17 02 - 1
Fixed Ops Magazine - 2020 Vol17 02 - 2
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Fixed Ops Magazine - 2020 Vol17 02 - 31
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