TABLE O F CO NTE N T S TI RE WARS! 10 16 22 28 BY DAVID B OYL E, P R ESI D EN T A N D C E O F O R TIRE P ROF I L ES A N D T ED I N G S, EX ECUTIVE D I R EC TOR F OR F I X ED OP S R O U N DTA B L E A N D CENTER F OR P ER F OR M A N C E PROF I T IN G WITH R ECALLS MARCH / APRIL 2020 BY SEA N REYES, C M O F OR R EC A L L M ASTE R S A RE YOU IN THE TIR E BUSIN E SS? BY CHA RLE S D E M A R T I G N Y, C EO F OR JUN GLE CAT M A R KET I N G THI RS TY FOR TR ANSPARENCY BY JASON U N R AU, J OU R N A L I ST F OR TH E AUTOMOTI V E I N D U ST RY 6 L ET T ER F R O M T H E PUBL ISHER 46 SERVICE D EPART M ENT 52 PART S D EPART M ENT 5.5 JOB HACKS FOR SERVICE ADVISORS. BY BRANDON DORAN SIMPLE DOESN'T MEAN EASY: 4 KEYS TO SYSTEMATIC AND STREAMLINED COLLISION REPAIRS. BY PAT BLECH 56 BO DY SH O P PROCESS DRIVEN DESIGN FOR COLLISION REPAIR RESULTS. BY JUDY FOLK 32 36 42 DRI VE V EHIC LE I NS PECTION R EVEN UE 60 AD M INIST R AT IO N BUILDING A CULTURE OF BUSINESS DEVELOPMENT. BY LAWSON OWEN BY JIM LEM A N , QU OR U M XSEL L ER ATO R 8 IND UST RY NEWS 63 ADVERT ISER ' S D IR ECT O RY 63 NEW PR O D UCT S 64 M O R E IND UST RY NEWS EMB RAC E THE N EW DIGITAL AGE BY RICH HO L L A N D, C EO F OR R EVOLOS S ERVI CE C USTOMER EXP ERI E NC E C HEC K LIST BY DAVID FOU TZ , V I C E P R ESI D EN T O F SA L E S FOR X TIME AT COX AU TOM OT I V E