Fixed Ops Magazine - 2020 Vol17 02 - 6

LE TT ER FRO M THE PUBLI SH E R
MARCH APRIL 2020 || FIXED OPS MAGAZINE

THE YEAR IS 2020... CAN YOU BELIEVE IT!	
Many of us just returned from the National Auto Dealers
Show in Las Vegas. This event showcases the latest products and programs to help you run your dealership today.
What was striking, was the incredible emphasis on technology in order to deliver the car buying and servicing
customers, an experience just like they receive from other
retailers. The name Jeff Bezos is used like a verb (Bezos
like) to say we must be as hassle free as Amazon. In today's world, price is important but only after experience
and convenience. The reality is they are right on point.
Just as dealers updated their waiting areas, now called
lounges, with cappuccino machines, large screen TV's and
theater seats, the customer prefers an Uber Lift home or
to several shops around town. No longer will a phone call
with an estimate do, they want a video chat with the tech
showing them the broken parts and the estimate. Rather
than a cashier, they would rather just pay the bill online
and get back to life as they know it.
As we assemble our magazine, we focus on how we can
help you can better run your department considering
what the new expectations are from consumers. This issue we put our focus on tire sales because experts tell us,
once you lose the basic maintenance of the vehicle, you
have most likely lost them as a customer all together. The
reality is the customer is bombarded by advertising trying
to pull him away from your store. You need to start early
educating them on why they need factory spec tires, not
some fancy brand on sale somewhere else. Our stories tell
you more about this so get reading!

1 7853 SA N TI AG O B LV D. , ST E. 1 07-467
V I L L A PA R K , C A 928 61
P H O N E 7 1 4 - 803- 5476
I N F O @ F I X E DO P S MAG.CO M
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P UBL I S HE R
RON OVERS
PHONE: 714-803-5476
R O N @ F I X E DO P S MAG.CO M

C I R C UL AT I ON
INFO@FIXEDOPSMAG.COM

A R T D I R EC TO R
JEN HUPPERT
JEN@FIXEDOPSMAG.COM

Fixed Ops Magazine is published by Prism Automotive, LLC, 17853 Santiago Blvd., Suite 107-467, Villa
Park, CA 92861. Subscriptions are free to qualified
subscribers in the U.S. who are active as fixed operations directors or service managers of franchised
automobile dealerships. Additional subscriptions are
available at: $30/year/US; $45/year/Canada; $90/

Soon I will be asking you to nominate the very best Fixed,
Service, Parts, or Body Shop Manager you know. Tell me
why they are great and why you feel they are the best in
the business. I am hoping to share some incredible success stories not necessarily measured monetarily but in
every type of achievement.
Most importantly, thank you for reading our magazine.
It demonstrates your commitment to excellence and continual improvement. Just one idea pulled from the pages
of each issue could be the difference in making this year
exceptional.

year/other foreign. Single issue price, $10. Periodicals postage paid at Fort Worth, TX. POSTMASTER:
Send address changes to:
Fixed Ops Magazine, 17853 Santiago Blvd.,
Suite 107-467, Villa Park, CA 92861.

Reproduction or use, without express written permission of publisher, of editorial or graphic content in any
manner is prohibited. The statements and opinions
expressed herein are those of individual authors and
do not necessarily represent the views of Fixed Ops
Magazine or Prism Automotive, LLC. The appearance
of advertisers does not constitute an endorsement of
the products or services featured. All rights reserved.

RON OV ER S - P UBL I SHER
7 14-8 03 -5476
RON @F I X ED OP SM AG .COM

TO V I E W TH E DI G I TA L ED I T I O N
O F F I X E D O P S M AG A Z INE, VI SI T:

WWW.FI XEDO PSMAG.COM
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Fixed Ops Magazine - 2020 Vol17 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 02

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http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No3/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No2A/
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