Fixed Ops Magazine - 2020 Vol17 02 - 64

INDU S TRY NE W S
MARCH APRIL 2020 || FIXED OPS MAGAZINE

Hunter and Kimoby integrate to
automatically send customers
inspection results
Hunter Engineering Company® and Kimoby are pleased to announce
a new integration to automatically send inspection results to customers via text.
In a busy shop environment, advisors may not always present inspection findings, causing under-informed customers and missed service
opportunities.This new integration helps ensure inspection findings
can always be shared, which better informs customers and increases
service opportunities.
A vehicle simply drives through Hunter's autonomous inspection
systems, Quick Check Drive® and Quick Tread Edge®, which captures
alignment and tire tread depth results instantly. Then, the Hunter inspection results can be integrated with the Kimoby platform and automatically sent to the customer.

Reynolds and Reynolds
Acquires GoMoto
Reynolds and Reynolds, a leading provider of automotive dealership
software, documents, and professional services, today announced the
acquisition of GoMoto, a leader in kiosk technology for the service
lane that provides streamlined, self-led customer check-in and checkout.
"When I speak with dealers, I consistently hear them note the importance of the Service department in their overall business, but also the
need to improve the efficiency and effectiveness of Service operations and improve the way consumers experience the Service department," said Robert Burnett, senior vice president for Business Development and Acquisitions at Reynolds. "GoMoto is a proven retailing
tool that will enable dealerships to increase efficiencies and better
serve customers the way the customer chooses to be served."
As automotive retailing continues its digital transformation, Reynolds
already is a leader with technologies such as the docuPAD® system,
Reynolds eWorkflow™, e-contracting, and Advanced Service. With
the addition of GoMoto, Reynolds has expanded those capabilities
with a well-established technology and product team.
GoMoto benefits:
* Streamlines the Service check-in process - in as little as two minutes
or less - and collects the necessary information with 95% accuracy.
* Boosts higher throughput in Service.
* Displays Service recommendations tailored to the customer's vehicle and helps improve the upsell rate at the dealership by as much
as 20%.
* Displays other upsell opportunities, including trade-in appraisals,
which have increased vehicle trade-in appraisal rate by as much as
11%.
* Provides a consumer-friendly reminder for recall alerts.
"The GoMoto platform and software tools already have a substantial
footprint among automotive retailers," said GoMoto CEO, Todd Marcelle. "As consumers, we're used to self-service technology across
a lot of different retail environments. Why wouldn't we expect the
same from automotive retailers? Combining our business as part of
Reynolds will provide immediate growth opportunities and is really
exciting for all of us at GoMoto."

64

Today, GoMoto software fits seamlessly with major DMS providers.
Burnett indicated that practice won't change with the acquisition.
Burnett concluded: "This acquisition is one more example of Reynolds' ongoing commitment to support automotive retailers in operating more efficiently and profitably, while, at the same time, improving the overall car-buying and servicing experience for a dealership's
customers."
Terms of the deal were not disclosed.

Reynolds and Reynolds
Introduces FOCUS, Redefined
Dealership CRM
The Reynolds and Reynolds Company today introduced a new customer relationship management system (CRM) for automotive retailers: FOCUS.
FOCUS is a dealership-wide CRM system enhanced with mobile functionality and built to deliver the efficiency, convenience, and accessibility that dealership personnel rank as top priorities.
Designed and built as part of Reynolds Retail Management System,
FOCUS helps ensure dealers are maintaining one database of customer information to manage all aspects of the dealership. As a result,
FOCUS provides a full picture of the customer life cycle across all
dealership departments - from sales to service - without duplicate
entries or keystrokes.
"FOCUS represents a complete reimagining of what a CRM system
can and should be," said Jon Strawsburg, vice president of product
planning for Reynolds and Reynolds. "CRM tools have been around for
years and generally have gotten more sophisticated and - complex.
But that added complexity doesn't always make it more effective to
get work done. We changed that. FOCUS is built to make managing
the customer relationship easy and intuitive, and to help in deciding
what ought to be done next, not simply providing a list of what needs
to be done sometime."
The new CRM system is built on the unique roles of users throughout
the dealership. With FOCUS:
* Managers can more effectively train, lead, and manage their sales
force with automated process tracking.
* Sales professionals can more efficiently manage their sales process
as it happens, closing more deals and avoiding the dreaded, "I'll be
back."
* BDC and marketing managers can more proficiently handle leads,
appointments, and customer communications from a single tool and
virtually eliminate manual entry.
"It's become increasingly apparent to us that traditional CRMs haven't
been cutting it for the challenges dealers face today - and more importantly, will face tomorrow," added Strawsburg. "We incorporated
extensive feedback from dealers who tested and used the new product - in their stores, in real time, for real work."
Strawsburg concluded: "What we delivered is more than a CRM. FOCUS redefines traditional functionality to achieve the perfect balance
of employee empowerment, management control, and dealershipwide success."
To learn more about how FOCUS can help revamp your business, visit
reyrey.com/FOCUS.


http://www.reyrey.com/FOCUS

Fixed Ops Magazine - 2020 Vol17 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 02

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