Fixed Ops Magazine - 2020 Vol17 03 - 20

F EAT U RE

TI
TL
E
I MAG INE ... .
Never Waiting for an Inspector Again!

H

aving state-of-the-art tools available for their
technicians to use is becoming essential for
fixed operations departments that wish to

bring more customers back through their dealerships'
doors for services.
"Today's vehicles are sophisticated and complex pieces
of machinery," said Gaetan Woitrin, the CEO of Inspec-

tron, Inc., an OEM inspection-tools manufacturer with
offices in Europe, Asia and the United States. "Fixed
operations departments have to keep investing if they
want to keep up the pace and be able to service the
vehicles that are on the roads." 
At present, a glaring asymmetry exists between the percentage of customers who say they would like to have
their vehicles serviced at dealerships compared with

have their vehicles serviced at dealerships as opposed

the number that actually choose to have their vehicles

to relying on alternative service providers. 

serviced by dealerships. One year ago, a Cox Automotive study equated this to $266 billion in lost revenue

Dealerships hoping to make up ground against this

for franchise dealerships, simply because those dealer-

disparity and reclaim a portion of this lost revenue are

ships were unable to coax a sizable percentage of their

commonly advised to implement a service-based strat-

customers to return for services and repairs.

egy for attracting customers. The Inspectron corporation is one of the companies hoping that its state-of-

Despite the same study finding that 70 percent of cus-

the-art tools will upgrade the quality of the services

tomers who purchased or leased from a dealership in

that technicians provide, and assist them with customer

the prior year had not returned for service within the

acquisition and retention.

past year, a poll of 16,508 automotive customers released by DealerRater six months later identified how

Inspectron promotes and rewards entrepreneurial ideas

75 percent of all respondents said they would prefer to

that are produced within the ranks of their staff, and

20



Fixed Ops Magazine - 2020 Vol17 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 03

Fixed Ops Magazine - 2020 Vol17 03 - 1
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