Fixed Ops Magazine - 2020 Vol17 03 - 21

pairs these fresh ideas with a new-product methodol-

Prior to the birth of the WiTorch, Inspectron first creat-

ogy that aims for very short lead times between the

ed the WiScope - a borescope with a Wi-Fi-connected

generation of ideas and the creation of product pro-

HD Videoscope, self-leveling technology, a UV-light im-

totypes that are created based on those ideas. These

ager and an articulation imager. This became the com-

prototypes are then quickly taken to the end users for

pany's first foray into the world of cloud-based inspec-

validation. 

tion solutions. 

According to Woitrin, Inspectron always keeps its

"The WiScope was developed first because it was the

customers close at hand to spur the entrepreneurial

area where our expertise lied," recounted Marlow. "In

thought processes of his workers.

that case, we knew exactly what we needed to build to
meet market expectations. Once we built it out, we saw

"We are very close to the market and our customers,"

other holes that needed to be filled. That's where the

explained Woitrin. "We continuously try to put our-

WiTorch came in." 

selves in the shoes of our customers and end users."
It was only through implementing this active-listenJonathan Marlow, the Inspectron employee who helped

ing approach that the Inspectron team developed the

to develop the automotive use case for his employer's

WiTorch, a cloud-compatible, live-streaming torchlight

connected-tools hardware and software solutions, ex-

capable of simultaneously saving important audio and

plained how members of the Inspectron team would

visual data. This includes the ability to scan and save

literally stand next to technicians while inspections

vehicle identification numbers at the click of a button.

were being performed in order to understand how the
technicians' needs naturally unfold in real time over the

"It kind of started from being in dealerships near tech-

course of an inspection.

nicians, but it also developed from us talking to service
managers and fixed-ops directors," explained Marlow.

"This is why we are the number-one provider of inspec-

"They would say they needed to take pictures, and if

tion tools to professional technicians in the U.S. and Eu-

they had the wrong picture, they would need to pull the

rope," said Marlow. "We like to be in areas where tech-

car back in, and it cost time and money. We quickly un-

nicians are using our products so we can understand

derstood it would save them hours worth of time each

what works and what doesn't." 

week if they could access photos and images that were
already taken. That dovetailed into understanding that

GIVING THE
CUSTOMERS WHAT THEY WANT

there needed to be an area that was easily accessible,

For Woitrin and the Inspectron team, building a prod-

everybody time."

uct designed to match the strict demands of their customers meant working a bit outside of their typical
comfort zone.
"We had to develop the optics for outside inspectionuse cases, while making sure we tuned the image to
accomplish the goals of the inspections," said Woitrin.
"Wi-Fi connectivity was also a challenge, but we built
the hardware and software to overcome local Wi-Fi
challenges. Developing software with cloud interfaces,
like mobile apps and web apps, was also a new area of
development for us."

MAY JUNE 2020 || FIXED OPS MAGAZINE

and connecting to a cloud through a Wi-Fi source is incredibly valuable. To be able to access that data saves

In the fixed operations business, saving time is tantamount to saving money. Ed Roberts, the Fixed Operations Director at the award-winning Bozard Ford in St.
Augustine,  Florida, explained how valuable a product
like the WiTorch could be if it saved each of his technicians an average of just 10 minutes every day.
"Efficiency is the key to generating revenue," said Roberts. "If I can save 10 minutes of a technician's time every single day, it may not sound like a lot, but I have 76

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Fixed Ops Magazine - 2020 Vol17 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 03

Fixed Ops Magazine - 2020 Vol17 03 - 1
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