Fixed Ops Magazine - 2020 Vol17 03 - 29

action to implement best-in-class software, while rally-

veloped and implemented processes to improve inter-

ing their people to rise to the occasion and perform at

nal dealership practices that led to increased operation-

levels never achieved in the past.

al performance across variable and fixed operations.
 

Karla Guleserian is a

Karla spearheaded Nissan's Modern Retailing Beta Pro-

Recon Expert at Recon-

gram in a small dealer group comprised of four Nissan

Velocity, which provides

points. She has taught numerous educational sessions

new and used car deal-

in partnership with Digital Dealer Conference & Expo

erships with the most

and has been featured in Digital Dealer Magazine, Auto

advanced reconditioning

Success Magazine, and numerous industry case studies.

software in the industry,

 

giving velocity to inven-

Karla earned a Master of Science in Electronic Com-

tory turns while maxi-

merce and a Bachelor of Science in Technology &

mizing the net return on

Management from the University of Maryland with the

the dealership's inven-

highest honors, receiving the President's Award for

tory investment.

Outstanding Academic Excellence.

 

 

For more than a decade, Karla worked in a wide range

Karla also has extensive experience planning and man-

of capacities in automotive dealerships, including Busi-

aging the development, launch, and marketing of high-

ness Development, Fixed Operations, Modern Retailing,

tech applications across B2B integration, Web-services,

and Digital Advertising. In these various roles, she de-

digital advertising, and healthcare.

MAY JUNE 2020 || FIXED OPS MAGAZINE

29


http://reconvelocity.com/OPS/

Fixed Ops Magazine - 2020 Vol17 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 03

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