Fixed Ops Magazine - 2020 Vol17 03 - 33

always be presented with options.  The customer then

morale of existing male advisors and techs. Have you

chooses what fits their needs best and allows them to

found that to be true?

buy with confidence. Tying  all  the elements together
with proper follow-through on commitments, active

Ed: No! At first, current advisor staff are standoffish

delivery and a next day follow-up for confirmation. Ev-

to anyone new, either male or female, that comes in to

erything performing as intended drives revenue and

play in their playground.  Human nature forces us to

award-winning CSI.

look at negative possibilities before anything else. It is
the leader's responsibility to highlight the opportunities

Roger: So the key to success with a gender-balanced

of what the new team member brings to the team.  You

strategy includes two key elements: A successful for-

must know your current staff before adding to it.  You

mula for qualifying and hiring the right women, in your

should know the areas of opportunity, then when you

case, from within the existing store staff, and creating

complement the areas of opportunity with someone

male-female teams to prompt almost instant trust the

that enhances or has strength in those areas, the natu-

minute a customer enters the service lane?

ral fit automatically falls into place.  This should easily
be done with the opposing gender as we are wired to

Ed: Yes!

be opposite of each other.  In the end, it takes engagement to build a team, to know your team, and to en-

Roger: Let us get this one out of the way. We suspect

hance the team with the right fit, not just a body.

that even though they might not admit it, some service
directors are fearful that if they promote a gender-bal-

Roger: It is no secret that dealer service centers, in

anced advisor staff, it will have a negative effect on the

general, have done a poor job of recruiting and retain-

MAY JUNE 2020 || FIXED OPS MAGAZINE

33



Fixed Ops Magazine - 2020 Vol17 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 03

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