Fixed Ops Magazine - 2020 Vol17 03 - 44

out to them and ask why they have
either rarely or never returned
for service. Maybe it's a matter of
price? Maybe it's an issue of convenience?
It's amazing how often convenience
trumps price. For example, maybe
your costs are lower than those at
the other shop they visit, but for
them it is a hassle to go to you because it costs them time away from
work, and causes them aggravation. Let their answers guide you to
create new opportunities for future
business. Perhaps you will decide
to offer pick-up and drop-off services so they never have to leave
their homes or offices. With that
service in place, you suddenly become a whole lot more appealing
as a service center.

44

Since you can
increase parts profit by
effectively tweaking
your parts matrix,

In another example, a person driving a 20-year-old car with 150,000
miles on the odometer may not be
in a position to spend what someone with a new car can afford to
spend. Maybe you'll create a scaled
labor cost system based on the age
or mileage of the vehicle. Look at
your overall pricing strategy and

why not apply this

see how to fit this in. Since you can

same methodology

tweaking your parts matrix, why

towards trying to bring

towards trying to bring in older

in older cars and
marketing those cars
to your customers?

increase parts profit by effectively
not apply this same methodology
cars and marketing those cars to
your customers?
With continued dialogue, you can
better understand how customers see you and how you need to
adapt to better service their needs.
Remember, it's not what you think



Fixed Ops Magazine - 2020 Vol17 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 03

Fixed Ops Magazine - 2020 Vol17 03 - 1
Fixed Ops Magazine - 2020 Vol17 03 - 2
Fixed Ops Magazine - 2020 Vol17 03 - 3
Fixed Ops Magazine - 2020 Vol17 03 - 4
Fixed Ops Magazine - 2020 Vol17 03 - 5
Fixed Ops Magazine - 2020 Vol17 03 - 6
Fixed Ops Magazine - 2020 Vol17 03 - 7
Fixed Ops Magazine - 2020 Vol17 03 - 8
Fixed Ops Magazine - 2020 Vol17 03 - 9
Fixed Ops Magazine - 2020 Vol17 03 - 10
Fixed Ops Magazine - 2020 Vol17 03 - 11
Fixed Ops Magazine - 2020 Vol17 03 - 12
Fixed Ops Magazine - 2020 Vol17 03 - 13
Fixed Ops Magazine - 2020 Vol17 03 - 14
Fixed Ops Magazine - 2020 Vol17 03 - 15
Fixed Ops Magazine - 2020 Vol17 03 - 16
Fixed Ops Magazine - 2020 Vol17 03 - 17
Fixed Ops Magazine - 2020 Vol17 03 - 18
Fixed Ops Magazine - 2020 Vol17 03 - 19
Fixed Ops Magazine - 2020 Vol17 03 - 20
Fixed Ops Magazine - 2020 Vol17 03 - 21
Fixed Ops Magazine - 2020 Vol17 03 - 22
Fixed Ops Magazine - 2020 Vol17 03 - 23
Fixed Ops Magazine - 2020 Vol17 03 - 24
Fixed Ops Magazine - 2020 Vol17 03 - 25
Fixed Ops Magazine - 2020 Vol17 03 - 26
Fixed Ops Magazine - 2020 Vol17 03 - 27
Fixed Ops Magazine - 2020 Vol17 03 - 28
Fixed Ops Magazine - 2020 Vol17 03 - 29
Fixed Ops Magazine - 2020 Vol17 03 - 30
Fixed Ops Magazine - 2020 Vol17 03 - 31
Fixed Ops Magazine - 2020 Vol17 03 - 32
Fixed Ops Magazine - 2020 Vol17 03 - 33
Fixed Ops Magazine - 2020 Vol17 03 - 34
Fixed Ops Magazine - 2020 Vol17 03 - 35
Fixed Ops Magazine - 2020 Vol17 03 - 36
Fixed Ops Magazine - 2020 Vol17 03 - 37
Fixed Ops Magazine - 2020 Vol17 03 - 38
Fixed Ops Magazine - 2020 Vol17 03 - 39
Fixed Ops Magazine - 2020 Vol17 03 - 40
Fixed Ops Magazine - 2020 Vol17 03 - 41
Fixed Ops Magazine - 2020 Vol17 03 - 42
Fixed Ops Magazine - 2020 Vol17 03 - 43
Fixed Ops Magazine - 2020 Vol17 03 - 44
Fixed Ops Magazine - 2020 Vol17 03 - 45
Fixed Ops Magazine - 2020 Vol17 03 - 46
Fixed Ops Magazine - 2020 Vol17 03 - 47
Fixed Ops Magazine - 2020 Vol17 03 - 48
Fixed Ops Magazine - 2020 Vol17 03 - 49
Fixed Ops Magazine - 2020 Vol17 03 - 50
Fixed Ops Magazine - 2020 Vol17 03 - 51
Fixed Ops Magazine - 2020 Vol17 03 - 52
Fixed Ops Magazine - 2020 Vol17 03 - 53
Fixed Ops Magazine - 2020 Vol17 03 - 54
Fixed Ops Magazine - 2020 Vol17 03 - 55
Fixed Ops Magazine - 2020 Vol17 03 - 56
Fixed Ops Magazine - 2020 Vol17 03 - 57
Fixed Ops Magazine - 2020 Vol17 03 - 58
Fixed Ops Magazine - 2020 Vol17 03 - 59
Fixed Ops Magazine - 2020 Vol17 03 - 60
Fixed Ops Magazine - 2020 Vol17 03 - 61
Fixed Ops Magazine - 2020 Vol17 03 - 62
Fixed Ops Magazine - 2020 Vol17 03 - 63
Fixed Ops Magazine - 2020 Vol17 03 - 64
Fixed Ops Magazine - 2020 Vol17 03 - 65
Fixed Ops Magazine - 2020 Vol17 03 - 66
Fixed Ops Magazine - 2020 Vol17 03 - 67
Fixed Ops Magazine - 2020 Vol17 03 - 68
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No3/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No2A/
https://www.nxtbookmedia.com