Fixed Ops Magazine - 2020 Vol17 03 - 45

that's important; it's what your customers think that's
important. If you develop the relationship early and
keep the lines of communication open, you'll be
amazed at the loyalty you will cultivate.
6. Automate
In real estate, it's all about location, location, location.
In the service business, it's all about accessibility, responsiveness and follow-up, in that order. Make sure
that on your website and social media sites, customers can chat with a real dealership employee, and can
schedule service on a 24-7 basis.
Regarding an online scheduler, this is not a lead generation form that requires confirmation, but an actual
scheduler that you can set up with information like
shop capacity, or with administration over loaners,
shuttles and the like. Automation is key here. I travel
for work, and I am able to schedule all of my travel
online without the need for human interaction.
Post your service menu and transparent pricing online. Then, shop your five closest competitors and
know what they charge for similar servicing. Again,
you don't need to be the cheapest; you just need to be
in the game. Sell value in the form of factory-trained
technicians who specialize in specific vehicles, and
who receive continual training on the latest advancements. Sell differentiation in the form of processes
and services that set your dealership apart from all
the others. Out of personal experience, I can promise
you that a dealership that answers a call at 9:00 p.m.

MAY JUNE 2020 || FIXED OPS MAGAZINE

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Fixed Ops Magazine - 2020 Vol17 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 03

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