Fixed Ops Magazine - 2020 Vol17 06 - 21

a restaurant with a tableside touchscreen device. This

adoption cycle, nearly a majority of respondents al-

technology has been steadily carving out a place in the

ready prefer using a kiosk to order a product or check

market for years. But the data suggests we have now

out - regardless of industry. We can expect that num-

crossed a tipping point and can expect to see explo-

ber to continue to climb in the coming years as the

sive growth in the near future. According to Mordor In-

technology grows and the number of Americans ex-

telligence, the self-service kiosk market's total value is

posed to it nears 100 percent.

expected to more than double from 2019 to 2025. This
would bring it up to a size of nearly $42 billion.

Now you may be thinking, " Well, that all sounds great.
But what does this have to do with my store? "

The reason for that sudden growth? For those who remember the sudden booms in digital advertising and

To put it simply, implementing self-service kiosks in the

mobile devices over the last decade and a half, it is a fa-

dealership can have a transformative impact on your

miliar scenario: Once a large enough percentage of the

bottom line, specifically in the Service Department.

population becomes comfortable using new technolo-

Consider what self-service kiosks are designed to do:

gy, widespread adoption and explosive growth seem

speed up processes, increase efficiency, and provide

to follow almost overnight. All the data suggests we

customers with greater control while freeing up em-

have surpassed that percentage with self-service ki-

ployee time for other, more profit-focused tasks. Each

osks. A recent survey by Retale that found that 85 per-

of these goals is so well-suited for the Service Depart-

cent of Americans have used a kiosk and 49 percent of

ment that the surface-level benefits are obvious. What

consumers want self-service kiosks at every store.

may not be obvious, however, are the ways implementing self-service kiosk technology can truly kick your

These are startling numbers because it means that

Service Department's profitability into overdrive.

even at this relatively early stage in the technology

NOVEMBER DECEMBER 2020 || FIXED OPS MAGAZINE

21



Fixed Ops Magazine - 2020 Vol17 06

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 06

Fixed Ops Magazine - 2020 Vol17 06 - 1
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