Fixed Ops Magazine - 2020 Vol17 06 - 56

Women make 60% of all Repair Order decisions. They

makes sense that AAA responded to 4 million flat tires

are the world's most influential consumers, affecting

in the previous year alone. Your customers (and your

85% of household purchases for three to four genera-

family) are at risk. But they do not have to be. You can

tions. Women are also the most vulnerable on the road,

be the preventative solution for them - while earning

especially as it relates to flat tires. How cool would

trust, gaining retention, and elevating your profits.

it be if you could guarantee that she and her family
would never have a flat tire again - for real! How many

Using her experiences

women (and men for their wives, daughters, moth-

as a Chief Operational

ers, sisters, etc.) would raise their hands?! In a recent

Officer, building com-

survey conducted by Permashield, 84% of consumers

pany infrastructure, and

said that they would be all-in for the peace of mind

designing

customer

Permashield would bring to them vs the traditional

experience

programs,

sealants on the market today. Your customers may find

Katie is now a leading

themselves with peace of mind, extra time, and added

voice inspiring positive,

convenience. You may win by providing that peace of

actionable change for
Permashield USA. Katie

mind by selling a product that customers found benefit from in a stressful time.

has earned her Master's in Adult Training and Development and is a Certified Training & Development Pro-

THE NEVER-ENDING STORY
And the saga continues for your customers who are
at risk for flat tires caused by pesky nails and screws.
Just the other day I was out for my morning run. In the
distance, I saw a shiny object in the dirt. Low and behold, this shiny object was a massive screw. I stopped
to pick it up and throw it in the grass. I wish I could say
this was the only time I had done this, but unfortunately, it was not. And it will not be the last time, either. It

56

fessional. 
As a Certified Speaking Professional, Katie has inspired audiences around the world to think differently
about customer service and leadership for companies
such as Volvo, Honda, and Celebrity Cruises. She has
imparted skills in these large organization to change
behavior, which has had a positive effect on the experience offered to customers and team members.



Fixed Ops Magazine - 2020 Vol17 06

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 06

Fixed Ops Magazine - 2020 Vol17 06 - 1
Fixed Ops Magazine - 2020 Vol17 06 - 2
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Fixed Ops Magazine - 2020 Vol17 06 - 68
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
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