Fixed Ops Magazine - 2020 Vol17 06 - 56
Women make 60% of all Repair Order decisions. They
makes sense that AAA responded to 4 million flat tires
are the world's most influential consumers, affecting
in the previous year alone. Your customers (and your
85% of household purchases for three to four genera-
family) are at risk. But they do not have to be. You can
tions. Women are also the most vulnerable on the road,
be the preventative solution for them - while earning
especially as it relates to flat tires. How cool would
trust, gaining retention, and elevating your profits.
it be if you could guarantee that she and her family
would never have a flat tire again - for real! How many
Using her experiences
women (and men for their wives, daughters, moth-
as a Chief Operational
ers, sisters, etc.) would raise their hands?! In a recent
Officer, building com-
survey conducted by Permashield, 84% of consumers
pany infrastructure, and
said that they would be all-in for the peace of mind
designing
customer
Permashield would bring to them vs the traditional
experience
programs,
sealants on the market today. Your customers may find
Katie is now a leading
themselves with peace of mind, extra time, and added
voice inspiring positive,
convenience. You may win by providing that peace of
actionable change for
Permashield USA. Katie
mind by selling a product that customers found benefit from in a stressful time.
has earned her Master's in Adult Training and Development and is a Certified Training & Development Pro-
THE NEVER-ENDING STORY
And the saga continues for your customers who are
at risk for flat tires caused by pesky nails and screws.
Just the other day I was out for my morning run. In the
distance, I saw a shiny object in the dirt. Low and behold, this shiny object was a massive screw. I stopped
to pick it up and throw it in the grass. I wish I could say
this was the only time I had done this, but unfortunately, it was not. And it will not be the last time, either. It
56
fessional.
As a Certified Speaking Professional, Katie has inspired audiences around the world to think differently
about customer service and leadership for companies
such as Volvo, Honda, and Celebrity Cruises. She has
imparted skills in these large organization to change
behavior, which has had a positive effect on the experience offered to customers and team members.
Fixed Ops Magazine - 2020 Vol17 06
Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 06
Fixed Ops Magazine - 2020 Vol17 06 - 1
Fixed Ops Magazine - 2020 Vol17 06 - 2
Fixed Ops Magazine - 2020 Vol17 06 - 3
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Fixed Ops Magazine - 2020 Vol17 06 - 68
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