Fixed Ops Magazine - 2020 Vol17 06 - 62

A D MINISTR ATI O N

HOLIDAY TRAVEL
BY ROAD
Advanced Marketing Data Helps Dealers
Prepare Customers

A

n estimated 115 million Americans traveled

" Our clients don't seem to be ready to get on a plane,

during the 2019 Holiday Season, according to

whether it's now or in December, " says Rob Karp, the

Transportation Safety Administration (TSA)

founder of luxury hospitality company Miles Ahead.

statistics in a December 24, 2019, article in The USA

Thus far, Karp says he has booked Northeast hotels for

Today. This year's pandemic-influenced Holiday Sea-

the festive season that his clients can reach by car such

son is expected to see drastically different travel pat-

as Lake Placid Lodge, in Lake Placid, New York. "

terns. For example, many people may opt for shorter
trips accessible by car as opposed to airplane trips.
To illustrate this shift in demand, data from the airfare
prediction app " Hopper " showed that in the United
States, prices of domestic Christmas-time flights have
dropped 25% compared with 2019. According to CNN
Travel, in their August 11, 2020, article entitled " Is Winter Holiday Travel Canceled? Not Quite " , this price drop
reflects a new low -- an average of $275 round trip.

MORE CARS ON THE ROAD
This same article continues with support for the de-

THE COST TO PROPERLY MAINTAIN
A CAR TODAY
With an increase in car trips over the Holidays comes a
larger focus on the need to properly maintain consumers' cars. Recent data from sources including www.
news-journalonline.com show that Americans spend
about $397 per year on vehicle maintenance and repairs. Not surprisingly, this varies depending on age of
vehicle and driver. Millennials and Gen-Z age groups
paid an average of $466 per year on vehicle maintenance and repairs. However, drivers over 55 years of
age averaged less at $330 per year.

mand reflecting a shift this year to more car trips, and
industry observers seeing this trend.

62

Knowing more car-centric Holiday Travel is around the


http://www.news-journalonline.com

Fixed Ops Magazine - 2020 Vol17 06

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 06

Fixed Ops Magazine - 2020 Vol17 06 - 1
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Fixed Ops Magazine - 2020 Vol17 06 - 68
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