Fixed Ops Magazine - 2020 Vol17 06 - 63

corner, auto dealers have an opportunity to build trust

better identify consumers who are likely to be ready

with their customers and help them ensure their vehi-

for service and repairs on their vehicles ahead of long

cles are in proper mechanical condition. In order to do

road trips such as the holidays. This is important be-

so, they need access to precise data that help them

cause dealers and their marketing partners must

identify which customers will need maintenance on

re-evaluate their strategies in 2020 to better align with

their vehicles. They also need to gain an understanding

the changing needs of customers, as well as their cus-

of the consumer's financial capacity to pay for those

tomers' financial capacity to make minor or even ma-

repairs to best tailor the right service and repair offers.

jor repairs on their vehicles.

TARGET MARKETING DATA TO IDENTIFY
CARS FOR REPAIR

With these strategies in place, dealers can better

Financial durability has become an important way to
segment the economic health of households within
the same credit bands. It considers a consumer's assets, income from dividends and interest, retirement

leverage today's advanced target-marketing resources to make the most of building additional trust with
their customers this Holiday Season to help them keep
their cars in good condition ahead of the busy Holiday
Travel Season.

income, and the relationships between income, debt,

Byron McDuffee

and spending. Today's sophisticated target-market-

As Senior Vice Presi-

ing data resources tap into this information to help

dent and General Man-

dealers make better and more precise decisions when

ager, Byron McDuffee

putting an incentive-driven offer in front of a specific

leads Equifax's Auto-

customer.

motive Services team.
In this role, he provides

We now know that median credit scores, revolving
credit utilization, monthly disposable income and
debt-to-income ratios are all stronger today than
during the Great Recession. Also, household deposits
are four times as high, according to Equifax data from
June 2008 to December 2019.
New target-marketing data resources help dealers

NOVEMBER DECEMBER 2020 || FIXED OPS MAGAZINE

strategic

direction

aligning

the

automotive

in

Equifax
solutions

team with the company's broader vision for business
transformation and program evolution, enabling automotive dealers, lenders, and industry partners to maximize revenue potential.

63



Fixed Ops Magazine - 2020 Vol17 06

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 06

Fixed Ops Magazine - 2020 Vol17 06 - 1
Fixed Ops Magazine - 2020 Vol17 06 - 2
Fixed Ops Magazine - 2020 Vol17 06 - 3
Fixed Ops Magazine - 2020 Vol17 06 - 4
Fixed Ops Magazine - 2020 Vol17 06 - 5
Fixed Ops Magazine - 2020 Vol17 06 - 6
Fixed Ops Magazine - 2020 Vol17 06 - 7
Fixed Ops Magazine - 2020 Vol17 06 - 8
Fixed Ops Magazine - 2020 Vol17 06 - 9
Fixed Ops Magazine - 2020 Vol17 06 - 10
Fixed Ops Magazine - 2020 Vol17 06 - 11
Fixed Ops Magazine - 2020 Vol17 06 - 12
Fixed Ops Magazine - 2020 Vol17 06 - 13
Fixed Ops Magazine - 2020 Vol17 06 - 14
Fixed Ops Magazine - 2020 Vol17 06 - 15
Fixed Ops Magazine - 2020 Vol17 06 - 16
Fixed Ops Magazine - 2020 Vol17 06 - 17
Fixed Ops Magazine - 2020 Vol17 06 - 18
Fixed Ops Magazine - 2020 Vol17 06 - 19
Fixed Ops Magazine - 2020 Vol17 06 - 20
Fixed Ops Magazine - 2020 Vol17 06 - 21
Fixed Ops Magazine - 2020 Vol17 06 - 22
Fixed Ops Magazine - 2020 Vol17 06 - 23
Fixed Ops Magazine - 2020 Vol17 06 - 24
Fixed Ops Magazine - 2020 Vol17 06 - 25
Fixed Ops Magazine - 2020 Vol17 06 - 26
Fixed Ops Magazine - 2020 Vol17 06 - 27
Fixed Ops Magazine - 2020 Vol17 06 - 28
Fixed Ops Magazine - 2020 Vol17 06 - 29
Fixed Ops Magazine - 2020 Vol17 06 - 30
Fixed Ops Magazine - 2020 Vol17 06 - 31
Fixed Ops Magazine - 2020 Vol17 06 - 32
Fixed Ops Magazine - 2020 Vol17 06 - 33
Fixed Ops Magazine - 2020 Vol17 06 - 34
Fixed Ops Magazine - 2020 Vol17 06 - 35
Fixed Ops Magazine - 2020 Vol17 06 - 36
Fixed Ops Magazine - 2020 Vol17 06 - 37
Fixed Ops Magazine - 2020 Vol17 06 - 38
Fixed Ops Magazine - 2020 Vol17 06 - 39
Fixed Ops Magazine - 2020 Vol17 06 - 40
Fixed Ops Magazine - 2020 Vol17 06 - 41
Fixed Ops Magazine - 2020 Vol17 06 - 42
Fixed Ops Magazine - 2020 Vol17 06 - 43
Fixed Ops Magazine - 2020 Vol17 06 - 44
Fixed Ops Magazine - 2020 Vol17 06 - 45
Fixed Ops Magazine - 2020 Vol17 06 - 46
Fixed Ops Magazine - 2020 Vol17 06 - 47
Fixed Ops Magazine - 2020 Vol17 06 - 48
Fixed Ops Magazine - 2020 Vol17 06 - 49
Fixed Ops Magazine - 2020 Vol17 06 - 50
Fixed Ops Magazine - 2020 Vol17 06 - 51
Fixed Ops Magazine - 2020 Vol17 06 - 52
Fixed Ops Magazine - 2020 Vol17 06 - 53
Fixed Ops Magazine - 2020 Vol17 06 - 54
Fixed Ops Magazine - 2020 Vol17 06 - 55
Fixed Ops Magazine - 2020 Vol17 06 - 56
Fixed Ops Magazine - 2020 Vol17 06 - 57
Fixed Ops Magazine - 2020 Vol17 06 - 58
Fixed Ops Magazine - 2020 Vol17 06 - 59
Fixed Ops Magazine - 2020 Vol17 06 - 60
Fixed Ops Magazine - 2020 Vol17 06 - 61
Fixed Ops Magazine - 2020 Vol17 06 - 62
Fixed Ops Magazine - 2020 Vol17 06 - 63
Fixed Ops Magazine - 2020 Vol17 06 - 64
Fixed Ops Magazine - 2020 Vol17 06 - 65
Fixed Ops Magazine - 2020 Vol17 06 - 66
Fixed Ops Magazine - 2020 Vol17 06 - 67
Fixed Ops Magazine - 2020 Vol17 06 - 68
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-02
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/fixed-ops-magazine-2021-vol18-01
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No6/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No4/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No3/
http://magazine.fixedopsmag.com/prismautomotive/FixedOpsMagazine/Vol17No2A/
https://www.nxtbookmedia.com