Fixed Ops Magazine - 2021 Vol18 01 - 11

newauotparts.com in 2009, " Michael continues. " In
our first year, we did $900,000 in revenue and by year
five we were doing more than $5 million. " Michael saw
incredible success and growth in his initial years and
when he and his parts eCommerce business joined
Tasca Parts, that trend persisted.
Michael Dedicates His Career to Providing His
Teammates with Resources for Success
" I love making things work, " says Michael. Whether it
be a mechanical fix or a process that needs revamping, Michael is a pro at getting it done. But that is an
understatement. Michael insists that the success of
Tasca Parts rests squarely on the backs of his team.
" We don't use words like manager or supervisor, " says
Michael. " We're a team and we're molding our people
to take over the business. "  
His sales performance is just the tip of the iceberg that

Aside from relentless teamwork and an unwavering

makes Michael a winner in parts. Keep reading to find

commitment to customer service, a philosophy of ex-

out how Michael nurtures an unstoppable team and a

cellence drives Michael King and Tasca Parts unfet-

philosophy of excellence.

tered towards Parts eCommerce success to this day.
When Michael is asked what advice he would give to

Tasca Parts' Michael King Sets the Bar for

dealers who are just getting started with selling parts

Excellence in the Automotive Parts and

and accessories online, he says: " There is plenty of on-

Accessories Industry

line business out there for everyone. Just be patient

Michael King knows a thing or two about entrepre-

and make the customer as happy as humanly possible. "  

neurship. While many Dealerships struggled during
the 2009 economic recession, Michael had the idea to
launch an online parts and accessories business. Having begun his career in the automotive industry as a
Parts Counterperson at age 17, Michael worked his way
up to the Parts Manager post. In total, Michael spent 21
years working at that Dealership. With a longstanding
goal of becoming his own boss when the opportunity
posed by the economic strife presented itself, Michael
launched his own business.
Michael King Blazes the Trail for Parts
eCommerce in the Wake of an Economic Recession
" Go big or stay home, " says Michael when asked what
inspired him to start his own business. At his previous dealership, they had begun tinkering with selling
parts online when the economy went south. So, he
decided to take what he had learned and run with it.
" We had two part time employees when we opened

JANUARY FEBRUARY 2021 || FIXED OPS MAGAZINE

11


http://www.parts.com

Fixed Ops Magazine - 2021 Vol18 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 01

Fixed Ops Magazine - 2021 Vol18 01 - 1
Fixed Ops Magazine - 2021 Vol18 01 - 2
Fixed Ops Magazine - 2021 Vol18 01 - 3
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Fixed Ops Magazine - 2021 Vol18 01 - 68
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