Fixed Ops Magazine - 2021 Vol18 01 - 13

Garry Knows Parts eCommerce Success Takes Elbow

accessory sellers have experienced moments of uncer-

Grease and He Has Millions of Dollars a Year to

tainty during the pandemic. As the Parts and Service

Show for It

Director, Garry was pressured to cut costs wherever

When Garry started selling parts

possible to safeguard the dealership from the effects
of economic decline. " Going into

online with RevolutionParts, he had

Covid, I considered shutting our in-

modest goals but he quickly discovered that the sky was the limit:
" I have certain monthly and annual sales goals for each department,
which continue to grow, " he says,
" the online parts and accessories
business has gone from generating
$300,000 a month to $1 million on
good months. " But Garry cautions
that this success doesn't just happen on its own. " You get what you
put into it. "  
Garry Has an Optimistic View on
The Future Despite a Difficult
and Unusual Year
Even the savviest online parts and

JANUARY FEBRUARY 2021 || FIXED OPS MAGAZINE

I lead by
empowering my
team with the
knowledge and
resources to
make their own
decisions.

ternet parts business down and I'm
glad I didn't, " says Garry. " In fact, in
2020 we expanded our internet department. "  
Now Garry sees light at the end of
the tunnel as he predicts the industry will return to " business as usual
by April. " He also points to online
parts and accessory sales as a huge
and growing opportunity for OEM
parts retailers. Garry says it best: " As
OEM dealers, I believe we all should
have an online presence, " says Garry. " The majority of our competitors
are not other dealers online. It is the
aftermarket. "

13


http://superservice.com

Fixed Ops Magazine - 2021 Vol18 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 01

Fixed Ops Magazine - 2021 Vol18 01 - 1
Fixed Ops Magazine - 2021 Vol18 01 - 2
Fixed Ops Magazine - 2021 Vol18 01 - 3
Fixed Ops Magazine - 2021 Vol18 01 - 4
Fixed Ops Magazine - 2021 Vol18 01 - 5
Fixed Ops Magazine - 2021 Vol18 01 - 6
Fixed Ops Magazine - 2021 Vol18 01 - 7
Fixed Ops Magazine - 2021 Vol18 01 - 8
Fixed Ops Magazine - 2021 Vol18 01 - 9
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Fixed Ops Magazine - 2021 Vol18 01 - 11
Fixed Ops Magazine - 2021 Vol18 01 - 12
Fixed Ops Magazine - 2021 Vol18 01 - 13
Fixed Ops Magazine - 2021 Vol18 01 - 14
Fixed Ops Magazine - 2021 Vol18 01 - 15
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Fixed Ops Magazine - 2021 Vol18 01 - 17
Fixed Ops Magazine - 2021 Vol18 01 - 18
Fixed Ops Magazine - 2021 Vol18 01 - 19
Fixed Ops Magazine - 2021 Vol18 01 - 20
Fixed Ops Magazine - 2021 Vol18 01 - 21
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Fixed Ops Magazine - 2021 Vol18 01 - 23
Fixed Ops Magazine - 2021 Vol18 01 - 24
Fixed Ops Magazine - 2021 Vol18 01 - 25
Fixed Ops Magazine - 2021 Vol18 01 - 26
Fixed Ops Magazine - 2021 Vol18 01 - 27
Fixed Ops Magazine - 2021 Vol18 01 - 28
Fixed Ops Magazine - 2021 Vol18 01 - 29
Fixed Ops Magazine - 2021 Vol18 01 - 30
Fixed Ops Magazine - 2021 Vol18 01 - 31
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Fixed Ops Magazine - 2021 Vol18 01 - 33
Fixed Ops Magazine - 2021 Vol18 01 - 34
Fixed Ops Magazine - 2021 Vol18 01 - 35
Fixed Ops Magazine - 2021 Vol18 01 - 36
Fixed Ops Magazine - 2021 Vol18 01 - 37
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Fixed Ops Magazine - 2021 Vol18 01 - 39
Fixed Ops Magazine - 2021 Vol18 01 - 40
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Fixed Ops Magazine - 2021 Vol18 01 - 42
Fixed Ops Magazine - 2021 Vol18 01 - 43
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Fixed Ops Magazine - 2021 Vol18 01 - 46
Fixed Ops Magazine - 2021 Vol18 01 - 47
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Fixed Ops Magazine - 2021 Vol18 01 - 49
Fixed Ops Magazine - 2021 Vol18 01 - 50
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Fixed Ops Magazine - 2021 Vol18 01 - 53
Fixed Ops Magazine - 2021 Vol18 01 - 54
Fixed Ops Magazine - 2021 Vol18 01 - 55
Fixed Ops Magazine - 2021 Vol18 01 - 56
Fixed Ops Magazine - 2021 Vol18 01 - 57
Fixed Ops Magazine - 2021 Vol18 01 - 58
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Fixed Ops Magazine - 2021 Vol18 01 - 60
Fixed Ops Magazine - 2021 Vol18 01 - 61
Fixed Ops Magazine - 2021 Vol18 01 - 62
Fixed Ops Magazine - 2021 Vol18 01 - 63
Fixed Ops Magazine - 2021 Vol18 01 - 64
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Fixed Ops Magazine - 2021 Vol18 01 - 66
Fixed Ops Magazine - 2021 Vol18 01 - 67
Fixed Ops Magazine - 2021 Vol18 01 - 68
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