Fixed Ops Magazine - 2021 Vol18 01 - 16

pinnacle of work ethic and loyalty. Now Bob serves in

" When we first started, I just wanted to sell $1,000 a

the Parts Department as the leader of an extremely

day, which we surpassed pretty easily, " Bob says. " My

high-performing team. Having endured the ups and

goal is to double our gross dollars every year ... and

downs of the Automotive Industry for more than 15

we've had success with that so far. " Not only is Bob

years now, Bob has hacked a way to turn his Parts De-

crushing his sales goals. He is actually giving his Parts

partment into a revenue-generating machine.

Department a voice in the operations of the Dealership. " Our sales success is helping me negotiate mar-

Bob Fazzi Hits Volume Incentives and Generates

keting dollars, " Bob says. " When the bosses see that

Nation-Wide Buzz

advertising helps sell parts on our website, they're on

" The sheer volume and exposure we get on Amazon
drives people to our main website, " Bob says, celebrating that he sees a lot of crossovers from their Amazon
store to their webstore. The Amazon store acted as
a gateway to help Bob build customer loyalty for his
parts shop. It doesn't stop there. Bob has actually been
able to generate more local parts customers from his
online presence.  " It has also helped us create more
local customers with the local pick-up option. " It has
really helped get our name out there. "
Bob Fazzi Leverages Amazon To Crush Parts &
Accessory Sales Goals

16

board with letting me invest in that. "  
Having an online revenue source has also been a saving-grace during the 2020 economic downturn. " If we
didn't have Amazon helping boost our gross dollars in
the Parts Department, we would've had to lay more
people off due to Covid, " Bob remarked. " We're working to get to the point where sales and service can't tell
us what to do anymore because we're the big boys, "
Bob says. No one expected to see such resounding success with Bob's online sales strategy. But now no one at
Elmhurst Toyota could be happier with his new way of
doing business. Bob proclaims, " Selling parts online is
the only way to sell parts these days! "  


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Fixed Ops Magazine - 2021 Vol18 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 01

Fixed Ops Magazine - 2021 Vol18 01 - 1
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Fixed Ops Magazine - 2021 Vol18 01 - 67
Fixed Ops Magazine - 2021 Vol18 01 - 68
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