Fixed Ops Magazine - 2021 Vol18 01 - 18

Operations, this program works for any industry! "

With a mission to " leave the industry better than he
found it, " we are glad to have Dave Foy's aspect on

He is also a huge proponent of selling parts and ac-

the Automotive Industry! Do you want to know more

cessories online. " [Parts eCommerce] is essential for

about Dave? He's the host of the top ranked podcast,

dealerships right now, " Dave cautions. " Dealerships

The Fixed Ops Mastermind.

made the mistake in the late 80's and early 90's of
telling customers to go elsewhere for tires. Nowadays,

Mike Rich is the Direc-

we are struggling to get that business back. Similarly,

tor of Marketing at Rev-

if dealerships don't focus on claiming that online parts

olutionParts, a software

business, in 10 or 15 years they'll be wondering how

company

they can get the online business back. "  

providing
solutions

focused

on

dealership
that

make

Dave's word of advice? " Stop chasing your share of it

it easier to sell more

and own it instead. "

parts. Mike has more
than 15 years of market-

Dave Predicts the Future of Automotive Will Be

ing experience, focused

Shaped by The Customer 

on building teams and driving growth.  When he is not

As businesses continue to migrate towards a custom-

devising marketing campaigns Mike enjoys spending

er-centric approach, Dave predicts that this movement
will be essential for dealerships for 2021. Dave states,
" You will continue to see more of a focus on pickup
and delivery and Fixed Ops and less focus on building
large dealerships with big waiting rooms. People just
do not want to spend time in a dealership. "

18

time with his family or hiding in the garage wrenching
on one of his classic car projects. mrich@revolutionparts.com


http://www.parts.com

Fixed Ops Magazine - 2021 Vol18 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 01

Fixed Ops Magazine - 2021 Vol18 01 - 1
Fixed Ops Magazine - 2021 Vol18 01 - 2
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