Fixed Ops Magazine - 2021 Vol18 01 - 53

The time is right to examine operations and the ways

Fixing cars is your expertise. Companies like FixedOps

in which you leverage your service centers. A major

Marketing specialize in bringing customers to the deal-

focus should be on how you are reaching customers

ership for their repair and maintenance needs. FixedOps

in this new consumer landscape. How do you know

Marketing's web Service Specials and landing pages are

what to expect? According to McKinsey & Company,

just a couple of the ways you can move away from tradi-

most categories in consumer spending have already

tional mailers for your marketing efforts. Right now, how

seen a 10-30% growth in their online customer base.

do you convey the value of your services to customers?

This means that you need to be meeting the customOne excellent example is Tom Peacock Nissan. In 2020,

ers where they are - on their digital devices. 

they more than doubled their appointments over the
Your customers are already looking at their screens,

previous year in May, June, and July. Their Service Direc-

both desktop and mobile. Video should be the pre-

tor reports customer pay business has increased over

ferred method of conveying information and offering

the previous year, in spite of COVID19. With embedded

your services. The customer wants

The consumers'

to be educated without time wasted.
You want to build their trust. Video

emphasis is on

is a win-win! It tells more in less time
than just description. Plus, the more
time the customer gives your service website page, the more likely

transparency and trust,

they will become engaged with the
options given to them and come in
for service. 

JANUARY FEBRUARY 2021 || FIXED OPS MAGAZINE

and that trend is

video and a way to text or email Service Specials to your customers, you
could take a page out of their book
and send the video Service Specials
to your customer while they're right
there in your waiting room. This
method is extremely effective and
has greatly increased profitability for
Tom Peacock Nissan. 

here to stay. 

53


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Fixed Ops Magazine - 2021 Vol18 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 01

Fixed Ops Magazine - 2021 Vol18 01 - 1
Fixed Ops Magazine - 2021 Vol18 01 - 2
Fixed Ops Magazine - 2021 Vol18 01 - 3
Fixed Ops Magazine - 2021 Vol18 01 - 4
Fixed Ops Magazine - 2021 Vol18 01 - 5
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Fixed Ops Magazine - 2021 Vol18 01 - 9
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Fixed Ops Magazine - 2021 Vol18 01 - 15
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Fixed Ops Magazine - 2021 Vol18 01 - 18
Fixed Ops Magazine - 2021 Vol18 01 - 19
Fixed Ops Magazine - 2021 Vol18 01 - 20
Fixed Ops Magazine - 2021 Vol18 01 - 21
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Fixed Ops Magazine - 2021 Vol18 01 - 24
Fixed Ops Magazine - 2021 Vol18 01 - 25
Fixed Ops Magazine - 2021 Vol18 01 - 26
Fixed Ops Magazine - 2021 Vol18 01 - 27
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Fixed Ops Magazine - 2021 Vol18 01 - 29
Fixed Ops Magazine - 2021 Vol18 01 - 30
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Fixed Ops Magazine - 2021 Vol18 01 - 34
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Fixed Ops Magazine - 2021 Vol18 01 - 36
Fixed Ops Magazine - 2021 Vol18 01 - 37
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Fixed Ops Magazine - 2021 Vol18 01 - 40
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Fixed Ops Magazine - 2021 Vol18 01 - 42
Fixed Ops Magazine - 2021 Vol18 01 - 43
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Fixed Ops Magazine - 2021 Vol18 01 - 46
Fixed Ops Magazine - 2021 Vol18 01 - 47
Fixed Ops Magazine - 2021 Vol18 01 - 48
Fixed Ops Magazine - 2021 Vol18 01 - 49
Fixed Ops Magazine - 2021 Vol18 01 - 50
Fixed Ops Magazine - 2021 Vol18 01 - 51
Fixed Ops Magazine - 2021 Vol18 01 - 52
Fixed Ops Magazine - 2021 Vol18 01 - 53
Fixed Ops Magazine - 2021 Vol18 01 - 54
Fixed Ops Magazine - 2021 Vol18 01 - 55
Fixed Ops Magazine - 2021 Vol18 01 - 56
Fixed Ops Magazine - 2021 Vol18 01 - 57
Fixed Ops Magazine - 2021 Vol18 01 - 58
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Fixed Ops Magazine - 2021 Vol18 01 - 60
Fixed Ops Magazine - 2021 Vol18 01 - 61
Fixed Ops Magazine - 2021 Vol18 01 - 62
Fixed Ops Magazine - 2021 Vol18 01 - 63
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Fixed Ops Magazine - 2021 Vol18 01 - 65
Fixed Ops Magazine - 2021 Vol18 01 - 66
Fixed Ops Magazine - 2021 Vol18 01 - 67
Fixed Ops Magazine - 2021 Vol18 01 - 68
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