Fixed Ops Magazine - 2021 Vol18 01 - 62

There are other methods that can drive headcount con-

Jim  Roche brings over

trol. I believe outsourcing will grow significantly in 2021

30 years of automo-

and beyond. Interestingly, a lot of Dealers and Service

tive  Fixed Operations

Leaders I speak with seem to have a cautious view to

experience.

outsourcing. I find this a little puzzling. Many industries

course of his career, Jim

rely on outsourcing to enhance profitability. And Fixed

has written two books

Operations has relied on outsourcing for decades.

about automotive ser-

Who does your service reminders, towing, glass repair

vice (Fast Lane and Fast

and much more? These are all examples of outsourc-

Break) and has visited

ing in your Service Department that you have used for

over 2,000 dealerships,

decades. It can be a compelling tactic to grow your

offering his expertise to create modern experiences

profitability. 

that generate growth and profitability. 

In addition to improved profitability, there are other

Currently Jim is Founder & Executive Chairman of

reasons to leverage technology or outsourcing: Fo-

WarrCloud, the Auto Industry's first (and only) OEM

cus. Ultimately, the battle is for the customer's loyalty.

warranty processing technology platform.  Prior to

Whoever delivers the best experience at a fair price

WarrCloud, Jim was SVP of Marketing and Managed

will win. As a Service Leader, your singular focus must

Services at Cox Auto's Xtime which created Xtime

be on the customer. And everything that distracts you

Spectrum, a cloud-based solution that integrates all

from delivering that world-class experience puts cus-

customer service touch points across service mar-

tomer loyalty at risk. Removing non-critical functions

keting, scheduling, service lane and the service bay

from your day-to-day management focus improves

into an exceptional user experience. Spectrum is in

loyalty and enhances profitability - that's a " two-fer " . 

use at over 7,500 dealerships and is endorsed by 29

The first step to solving a problem is recognizing that

automotive OEM's. While at Xtime Jim also acted as

you have a problem. While 2020 was a surprising year

the Cox Automotive Fixed Ops SME. In addition to

for dealer profitability, it is going to get harder to make

his two books published numerous articles and per-

good money in the future. Playing Profit Defense now

formed public speaking on a range of Fixed Ops topics.

will help you position yourself and your dealership for

JKRoach59@gmail.com 

the challenges ahead.

62

Over

the



Fixed Ops Magazine - 2021 Vol18 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 01

Fixed Ops Magazine - 2021 Vol18 01 - 1
Fixed Ops Magazine - 2021 Vol18 01 - 2
Fixed Ops Magazine - 2021 Vol18 01 - 3
Fixed Ops Magazine - 2021 Vol18 01 - 4
Fixed Ops Magazine - 2021 Vol18 01 - 5
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Fixed Ops Magazine - 2021 Vol18 01 - 20
Fixed Ops Magazine - 2021 Vol18 01 - 21
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Fixed Ops Magazine - 2021 Vol18 01 - 25
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Fixed Ops Magazine - 2021 Vol18 01 - 27
Fixed Ops Magazine - 2021 Vol18 01 - 28
Fixed Ops Magazine - 2021 Vol18 01 - 29
Fixed Ops Magazine - 2021 Vol18 01 - 30
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Fixed Ops Magazine - 2021 Vol18 01 - 33
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Fixed Ops Magazine - 2021 Vol18 01 - 36
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Fixed Ops Magazine - 2021 Vol18 01 - 42
Fixed Ops Magazine - 2021 Vol18 01 - 43
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Fixed Ops Magazine - 2021 Vol18 01 - 61
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Fixed Ops Magazine - 2021 Vol18 01 - 67
Fixed Ops Magazine - 2021 Vol18 01 - 68
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