Fixed Ops Magazine - 2021 Vol18 01 - 14
ROOKIE OF THE YEAR - SEWELL FORD
2020 SALES PERFORMANCE
TOTAL REVENUE: $448,548
PROFIT: $35,038
TOTAL ORDERS: 3,858
It's not often that you see immediate success in the
Parts eCommerce world. Usually, it takes earned trust
and patience to see an online business really take off.
For Jeremy Deming, Parts Manager of Sewell Ford, this
wasn't the case. Jeremy started his online parts selling
journey in April of 2020 and now he is regularly generating $100,000 in sales each month. Keep reading
to find out what aggressive goals Jeremy is setting for
the future and why he was the obvious choice for RevolutionParts 2020 Rookie of the Year.
Sewell Ford's Jeremy Deming Redefines Customer
Service in the Parts Department, Sees Record Sales
We do a lot to take care
of our customers - even to
the extent to which it costs
us money sometimes.
and Growing Customer Loyalty
Jeremy Deming, the Parts Manager of Sewell Ford has
always been a parts pro. But it wasn't until he started
selling online that he was able to flex his true selling
strength. " Our parts business caters to the fleet and
oil field side of the Automotive Industry, " says Jeremy.
" Earlier this year when oil prices plummeted, our fleet
business took a pretty big hit, " he continues. Luckily,
Jeremy had the forethought to diversify his Parts Department's revenue streams before the hit. " Selling online was the logical next step to help make up for that
revenue gap, " he added.
Jeremy Makes A Name for Himself by Going Above
and Beyond for Parts & Accessory Customers
When you are as good as Jeremy Deming at making
customers feel valued, success is inevitable. Jeremy
largely attributes it to his radical approach to customer service. " We do a lot to take care of our customers - even to the extent to which it costs us money
sometimes. " While many would lurch at the idea of
sacrificing profit margins to satisfy customers, Jeremy
knows that is the way of the future. " We may lose a
few dollars now, but we get reimbursed later through
returning customers and word-of-mouth business, " he
says. " We trust our customers. If there is a problem we
can solve, we will take care of them. "
14
Fixed Ops Magazine - 2021 Vol18 01
Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 01
Fixed Ops Magazine - 2021 Vol18 01 - 1
Fixed Ops Magazine - 2021 Vol18 01 - 2
Fixed Ops Magazine - 2021 Vol18 01 - 3
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Fixed Ops Magazine - 2021 Vol18 01 - 14
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