F EAT U RE CASH FROM YOUR CAR WASH Upgrade To Cash In On This Emerging Trend THE EMERGING TREND OF CAR DEALERSHIPS UPGRADING TO COMMERCIAL-GRADE CAR WASH SYSTEMS Laundry News. From that expense comes neither a Here is a rhetorical question or two for you: When provokers you will not want to ignore: dime of profit nor a single showroom car buying prospect. Recently some of your peers thought to ask, " Why not? " Here are some of the " Why not? " thought was the last time you ventured into the dark, damp, cramped space where your dealership preps cars for delivery? Why * Why not save on operating costs upended a low would you even go there in the first place? One reason may be the surprising trend taking place in what was once referred to as the lowly dealer car wash operations. In the priority cost center operation into a last few years, a small but growing coterie of dealerships have literally upended a low priority cost center operation into a revenue stream and marketing dynamo. like labor and chemicals? * Why not increase the cleaning capacity of the cars? * Why not open it to the paying public? * Why not draw another 500 people onto the lot per week? revenue stream and marketing dynamo Glen Smith of Auto Solutions Group was one of the first to ask and then act on the first " Why Not? " question he posed. Glen, along with his man- Before dismissing the idea as trivial or ludicrous, ager of vehicle prep, Peter Richold, began seeing suc- hear me out. Today's dealerships spend an average cess when they provided complimentary car washes $222,000 per year washing cars according to Auto to sales customers as well as service customers. The 24