Fixed Ops Magazine - 2021 Vol18 02 - 30

may consider combining this popular, loss-leading

will increase everyone's understanding as we venture

service with a more profitable service in a custom

into and through today's marketing opportunities!

offer. This way, you can still get the leads that oil
change offers attract with the upsell opportunity of

Russell Hill is a Manag-

a more expensive service. 

ing Partner at FixedOPS
Marketing.

He

began

Service specials alone will not fill the service bays in

his career working as a

your store and increase your lines per RO. Detailed

Salesman at Tyson Buick

reporting tools will guide your Service Department

in 1985. He worked his

to better understanding your current strengths and

way up to General Man-

weaknesses. In addition to comprehensive service

ager

specials, a full-service marketing solution can boost

Chrysler Jeep.

at

Competition

your conversion rates through video marketing, email
marketing promotions, organic search visibility, and

Russell left retail for the vendor space in 2000, when

many more marketing opportunities. 

he became a Managing Partner in CAR Research, a
CRM company. Russell became a Managing Partner

Coupons alone will not grow your service marketing to

at RnD Interactive in 2011, a company which special-

any impressive level. Full-service marketing solutions

ized in new and used parts and service specials in the

combine these modern service specials with the many

automotive space. In late 2019, Russell joined forces

different ways to convert website leads into visitors.

with Rick Eckert to launch FixedOPS Marketing, a new

There are comprehensive automated marketing solu-

technology company specializing in increasing service

tions that include Search Engine Optimization, land-

visits while increasing revenue per RO through videos.

ing pages, video marketing, Google My Business, drip

Russell@FixedOPSMarketing.com

campaigns, email marketing, and more. Being sure to
include the use of these Key Performance Indicators

30



Fixed Ops Magazine - 2021 Vol18 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 02

Fixed Ops Magazine - 2021 Vol18 02 - 1
Fixed Ops Magazine - 2021 Vol18 02 - 2
Fixed Ops Magazine - 2021 Vol18 02 - 3
Fixed Ops Magazine - 2021 Vol18 02 - 4
Fixed Ops Magazine - 2021 Vol18 02 - 5
Fixed Ops Magazine - 2021 Vol18 02 - 6
Fixed Ops Magazine - 2021 Vol18 02 - 7
Fixed Ops Magazine - 2021 Vol18 02 - 8
Fixed Ops Magazine - 2021 Vol18 02 - 9
Fixed Ops Magazine - 2021 Vol18 02 - 10
Fixed Ops Magazine - 2021 Vol18 02 - 11
Fixed Ops Magazine - 2021 Vol18 02 - 12
Fixed Ops Magazine - 2021 Vol18 02 - 13
Fixed Ops Magazine - 2021 Vol18 02 - 14
Fixed Ops Magazine - 2021 Vol18 02 - 15
Fixed Ops Magazine - 2021 Vol18 02 - 16
Fixed Ops Magazine - 2021 Vol18 02 - 17
Fixed Ops Magazine - 2021 Vol18 02 - 18
Fixed Ops Magazine - 2021 Vol18 02 - 19
Fixed Ops Magazine - 2021 Vol18 02 - 20
Fixed Ops Magazine - 2021 Vol18 02 - 21
Fixed Ops Magazine - 2021 Vol18 02 - 22
Fixed Ops Magazine - 2021 Vol18 02 - 23
Fixed Ops Magazine - 2021 Vol18 02 - 24
Fixed Ops Magazine - 2021 Vol18 02 - 25
Fixed Ops Magazine - 2021 Vol18 02 - 26
Fixed Ops Magazine - 2021 Vol18 02 - 27
Fixed Ops Magazine - 2021 Vol18 02 - 28
Fixed Ops Magazine - 2021 Vol18 02 - 29
Fixed Ops Magazine - 2021 Vol18 02 - 30
Fixed Ops Magazine - 2021 Vol18 02 - 31
Fixed Ops Magazine - 2021 Vol18 02 - 32
Fixed Ops Magazine - 2021 Vol18 02 - 33
Fixed Ops Magazine - 2021 Vol18 02 - 34
Fixed Ops Magazine - 2021 Vol18 02 - 35
Fixed Ops Magazine - 2021 Vol18 02 - 36
Fixed Ops Magazine - 2021 Vol18 02 - 37
Fixed Ops Magazine - 2021 Vol18 02 - 38
Fixed Ops Magazine - 2021 Vol18 02 - 39
Fixed Ops Magazine - 2021 Vol18 02 - 40
Fixed Ops Magazine - 2021 Vol18 02 - 41
Fixed Ops Magazine - 2021 Vol18 02 - 42
Fixed Ops Magazine - 2021 Vol18 02 - 43
Fixed Ops Magazine - 2021 Vol18 02 - 44
Fixed Ops Magazine - 2021 Vol18 02 - 45
Fixed Ops Magazine - 2021 Vol18 02 - 46
Fixed Ops Magazine - 2021 Vol18 02 - 47
Fixed Ops Magazine - 2021 Vol18 02 - 48
Fixed Ops Magazine - 2021 Vol18 02 - 49
Fixed Ops Magazine - 2021 Vol18 02 - 50
Fixed Ops Magazine - 2021 Vol18 02 - 51
Fixed Ops Magazine - 2021 Vol18 02 - 52
Fixed Ops Magazine - 2021 Vol18 02 - 53
Fixed Ops Magazine - 2021 Vol18 02 - 54
Fixed Ops Magazine - 2021 Vol18 02 - 55
Fixed Ops Magazine - 2021 Vol18 02 - 56
Fixed Ops Magazine - 2021 Vol18 02 - 57
Fixed Ops Magazine - 2021 Vol18 02 - 58
Fixed Ops Magazine - 2021 Vol18 02 - 59
Fixed Ops Magazine - 2021 Vol18 02 - 60
Fixed Ops Magazine - 2021 Vol18 02 - 61
Fixed Ops Magazine - 2021 Vol18 02 - 62
Fixed Ops Magazine - 2021 Vol18 02 - 63
Fixed Ops Magazine - 2021 Vol18 02 - 64
Fixed Ops Magazine - 2021 Vol18 02 - 65
Fixed Ops Magazine - 2021 Vol18 02 - 66
Fixed Ops Magazine - 2021 Vol18 02 - 67
Fixed Ops Magazine - 2021 Vol18 02 - 68
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