Fixed Ops Magazine - 2021 Vol18 02 - 6

LE TT ER FRO M THE PUBLI SH E R

" H O MEGR OWN " SOLU T IONS
When I talk with Fixed Ops Directors across the country, I often
hear that they are looking for solutions to technician shortages
to be able to capitalize on today's very real growth opportunities. Invariably that leads them to question what other successful
Directors are doing in the same situation. Some have developed
" Homegrown " hybrid solutions for their specific market rather
than diving into programs that may not work in their geographical
or economic area. After taking in what our Authors contributed
here, I would love to hear your thoughts as well.
In this issue, our Authors talk through creating technicians in
house, providing your existing techs with an optimal work environment, and maximizing your other resources (like your car
wash and your Parts Department) to create additional revenue
for your organization. What I see making a difference is this hybrid approach of taking your existing resources and combining
them with the newest program offerings to achieve your highest
strategic goals.
I am amazed and inspired by the incredible advances in technology posturing this industry for a much more personal approach
to communicating with our customers. Today's most progressive technology packages have solutions to streamline dialogue
throughout the entire Service process. If you have not tried out
the new systems, now is the time to jump aboard. There are great
ones advertised within these pages.
If you are considering advertising in Fixed Ops Magazine there
simply has never been a better time to reach decision makers
in Franchise Dealerships across the country. Every month we
update our subscription database, adding new decision makers
and replacing those no longer in those key positions. Keep in
mind, there are 16,682 of these dealers across this country. You
can reach every dealer at a cost that is extremely affordable by
simply being part of our magazine. We are one of the few publications that allows you to share your expertise with readers
across the country by providing an article on a subject that is
your passion. Email/Text/Call me for details. I want to help you
succeed if you have an exceptional product or program concept
for our subscribers.
As the Fixed Ops Community continues to grow, we thank you
for making our magazine one of the great meeting places for
new ideas and solving complex issues. Follow us on LinkedIn and
make sure you subscribe to our digital as well as our print magazine. Did I mention that a subscription is free to decision makers
across the country? Thank you for investing in yourself by being
a loyal reader of our publication.

RON OV ER S - P UBL I SHER
FIX ED OP S M AG A ZI N E
7 14-803 -5476
RON @F I X ED OP SM AG .COM

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Fixed Ops Magazine is published by Prism Automotive, LLC, 17853 Santiago Blvd., Suite 107-467, Villa
Park, CA 92861. Subscriptions are free to qualified
subscribers in the U.S. who are active as fixed operations directors or service managers of franchised
automobile dealerships. Additional subscriptions are
available at: $30/year/US; $45/year/Canada; $90/year/
other foreign. Single issue price, $10. POSTMASTER:
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Fixed Ops Magazine - 2021 Vol18 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 02