Fixed Ops Magazine - 2021 Vol18 02 - 62

3. Find Your Opportunities.

for a prospective BDC Manager who demonstrates

As covered in a recent article in Automotive News,

self-motivation, integrity, adaptability, and persistence.

Parkway Toyota, in Englewood Cliffs, New Jersey,
created and captured opportunities using a Service
Department-Only Business Development Center
when faced with many of these roadblocks. This BDC
handles inbound customer calls for things such as
Service appointments. It also initiates calls, emails,
and text messages to drum up business from customers who declined recommended service on their
last visit, among other things. 
Fifteen Technicians and three Express-Service Teams
of two Technicians each currently service about 80
cars per day. The goal, with the help of the BDC, is
to get to 100 or better. Fixed Operations Director,
Nick Latino, is confident they will get there. His confidence is especially high now that they have the
expertise and manpower to maintain contact with
existing customers. 
A Service-Only BDC is a good strategy to overcome
business development roadblocks. But you need the
right people, tools, and processes. Cast the net wide

62

Depending on your budget and growth goals, hire one
or two more agents to work for this manager. Do not
constrain your search process to only those with auto-



Fixed Ops Magazine - 2021 Vol18 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 02

Fixed Ops Magazine - 2021 Vol18 02 - 1
Fixed Ops Magazine - 2021 Vol18 02 - 2
Fixed Ops Magazine - 2021 Vol18 02 - 3
Fixed Ops Magazine - 2021 Vol18 02 - 4
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Fixed Ops Magazine - 2021 Vol18 02 - 42
Fixed Ops Magazine - 2021 Vol18 02 - 43
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Fixed Ops Magazine - 2021 Vol18 02 - 46
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Fixed Ops Magazine - 2021 Vol18 02 - 49
Fixed Ops Magazine - 2021 Vol18 02 - 50
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Fixed Ops Magazine - 2021 Vol18 02 - 55
Fixed Ops Magazine - 2021 Vol18 02 - 56
Fixed Ops Magazine - 2021 Vol18 02 - 57
Fixed Ops Magazine - 2021 Vol18 02 - 58
Fixed Ops Magazine - 2021 Vol18 02 - 59
Fixed Ops Magazine - 2021 Vol18 02 - 60
Fixed Ops Magazine - 2021 Vol18 02 - 61
Fixed Ops Magazine - 2021 Vol18 02 - 62
Fixed Ops Magazine - 2021 Vol18 02 - 63
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Fixed Ops Magazine - 2021 Vol18 02 - 65
Fixed Ops Magazine - 2021 Vol18 02 - 66
Fixed Ops Magazine - 2021 Vol18 02 - 67
Fixed Ops Magazine - 2021 Vol18 02 - 68
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