Fixed Ops Magazine - 2021 Vol18 02 - 65

tion is permanent within Rapid Recon.

the actions necessary to improve. We are very excited
to be involved with an initiative that blends the deep

Contact: Keith Brice, Director, New Business Perfor-

analytics contained in the Dynatron products with Mi-

mance, keith@rapidrecon.com / (757) 685-2916

chael's capability to drive operational results " - Les J.
Silver, Executive Chairman, Dynatron Software.

Dynatron Software, Inc. " Dynatron " , a wholly owned subsidiary

" After working with Les Silver over the past 38 years

of KEEPS Corporation, is the au-

and believing in his companies' outstanding services,

tomotive industry's premier pro-

Dynatron was the first on my desired list of companies

vider of technology, business intelligence consulting

to work with to drive enhanced client success, new in-

and data analysis designed to optimize processes as-

novative solutions and help dealerships make a ship-

sociated with the pricing, marketing and selling of au-

load of money. " - Michael Lynch.

tomotive service, today announces that Michael Lynch
joins the team, to accelerate Dynatron's new Smart

Mr. Lynch joins the Dynatron Software team effective

Leadership Fixed Ops Performance Group.

immediately and can be reached at: MLynch@DynatronSoftware.com. Dealer Principals and Executives,

The Smart Leadership Fixed Ops Performance Group

do not miss the boat, find out how Michael can help

is specifically engineered to provide automotive dealer

uncover hidden revenue in your dealership today.

principals, general managers and executive leadership
with a comprehensive understanding of Fixed-Ops

If you are like most people, you

performance indicators, strategic planning tools to

are probably starting to grow

substantially increase revenue and service department

a little weary of phrases like

profitability, regularly track results and future trajec-

" these unprecedented times " , or

tory, as well as create a virtual performance group

words like " pandemic " . But as COVID-19 continues to

of peers to share best practices. Dynatron clients are

change our world and the way we do business; these

guided by assigned coaches to tackle every aspect of

phrases and words seem inescapable. In the automo-

optimizing price in the dealers' Fixed-Operations, in-

tive industry, we look to find a balance between the

creasing traffic to the service drive and selling more to

headlines and the reality of slowing auto sales. So how

existing customers. Groups of 8 to 10 similar size and

do dealerships compensate for slower sales in today's

brand dealerships meet virtually for a full day once ev-

world?

ery 4 months and participate in monthly 2-hour progress monitoring sessions in the remaining months. The

You start with what you have always done - provide a

volatile and ever-changing economic environment

superior customer experience and let the Service De-

that automobile dealers face is dictating a new scruti-

partment be your savior as sales ebb and flow. Service

ny of every detail driving profitability. Dynatron's new

has always been a key profit center for any dealership.

Smart Leadership program guides dealer leaders and

But now the question becomes, how do you keep your

executives to capitalize on hidden revenue opportuni-

service lanes full when physical distancing is a necessi-

ties within in their existing business.

ty, and so many consumers remain uneasy about leaving their home? What does service look like in today's

Michael takes the reins to accelerate client adoption of

environment? Check out our blog " Service to Go " at

this new results-driven program targeted at dealerships

https://www.cdkglobal.com/us/insights/service-go.

across the United States and Canada. " I have worked
with Michael while he was at his previous companies
for almost 40 years. He has the unique skill to identify
opportunities and motivate his group members to take

MARCH APRIL 2021 || FIXED OPS MAGAZINE

http://www.tronSoftware.com https://www.cdkglobal.com/us/insights/service-go

Fixed Ops Magazine - 2021 Vol18 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 02