bay differently, so that you can hopefully find a whole new avenue for revenue and profit growth. Unlike other bays in your shop, I believe you need to look at the alignment bay differently. This is because it requires a very specific and expensive piece of equipment to perform the function (the alignment rack) and it has the potential to be the biggest contributor to GP in your shop. To maximize the potential that you generate from the alignment rack, you need to measure it just like you do a technician. In other words, what is its level of productivity and efficiency? I am going to give you two new measurements to MAY JUNE 2022 || FIXED OPS MAGAZINE track that will help you maximize your profit potential from alignments and allow you to see an increase in GP like you never imagined. you have complete control over your ability to fill this bay, DISCLAIMER: I realize there are a lot of variables in a service department. The examples I use below represent a " perfect world " which I realize isn't likely. Keep in mind the goal of this article is to create awareness around the greater opportunity. My company has scanned over 30 million vehicles for alignments. From that data we know dealers on average are capitalizing on less than 11% of their opportunity. The goal should be to do better than that and not focus on the perfect world I use to make this point. 61