It is your key to effectively managing the potential of this bay. Second, develop a process or employ technology that will allow you to measure and capture every possible alignment opportunity. This is a MUST. Tracing ABC and ABU will be meaningless unless you have the ability to fill the capacity. files / TraXtion. In his role as President and Chief Operating OffiAlignments are the hidden gem of your service department if you make them a priority. A friend of mine Mike Vogel, the Fixed Ops Coach and 30-year decorated Service Manager said it best. " Alignments are a quick way to make extra gross TODAY and even better, they are one of the keys to more tire sales, which leads to better retention and more vehicle sales " . David Boyle more than 25 years of automotive experience to his role as Chief Operating Officer at Tire Pro64 cer, David was directly responsible for all aspects of Tire Profiles' North American business. Over his career, David has logged thousands of hours in dealerships across the US and Canada and is a recognized industry authority on dealership fixed operations. Having been a senior executive for more than 20 years with two (MPI and Newgen) of the more successful automotive dealer suppliers, David is recognized as a successful operational leader in the automotive vendor arena.