Fixed Ops Magazine 2023 Vol 20-3 - 32

MAKE THE SERVICE EXPERIENCE
AS IMPORTANT AS THE SERVICE
Top-performing service departments have a consumer-first
mindset and offer convenience-focused services
like rideshare, reviewing and approving repair orders
online, and cosmetic repairs right in the lane. These departments
also use technology, such as online scheduling
tools and digital voice assistants, to answer ringing
phones. By doing so, service advisors have the time to
focus on belly-to-belly customers. This allows time to
focus on the individual customer's needs and to offer
coverage packages. An example is service contracts
that add tremendous value, incentivize the customer to
return to your shop, and increase opportunities to sell
the customer that next vehicle.
There is no more important road to success than super
customer retention. Cultivating a one-stop-shop mentality
with every interaction where you demonstrate
how far you will go to make your customers' lives easier
and more convenient will set you apart from your
competition and send retention rates soaring.
Earl " Sticks " Brown is
Founder and CEO of
Sticks Brown Group,
Inc, DBA Radiant Ride,
which offers convenient
auto restoration services
to new car owners.
His company works
with automotive dealers
and agencies, and
specializes in income development in fixed operations
and F&I. Earl has over 27 years of experience directly
related to training, distributing, and marketing automotive
aftermarket products.
32

Fixed Ops Magazine 2023 Vol 20-3

Table of Contents for the Digital Edition of Fixed Ops Magazine 2023 Vol 20-3

Fixed Ops Magazine 2023 Vol 20-3 - 1
Fixed Ops Magazine 2023 Vol 20-3 - 2
Fixed Ops Magazine 2023 Vol 20-3 - 3
Fixed Ops Magazine 2023 Vol 20-3 - 4
Fixed Ops Magazine 2023 Vol 20-3 - 5
Fixed Ops Magazine 2023 Vol 20-3 - 6
Fixed Ops Magazine 2023 Vol 20-3 - 7
Fixed Ops Magazine 2023 Vol 20-3 - 8
Fixed Ops Magazine 2023 Vol 20-3 - 9
Fixed Ops Magazine 2023 Vol 20-3 - 10
Fixed Ops Magazine 2023 Vol 20-3 - 11
Fixed Ops Magazine 2023 Vol 20-3 - 12
Fixed Ops Magazine 2023 Vol 20-3 - 13
Fixed Ops Magazine 2023 Vol 20-3 - 14
Fixed Ops Magazine 2023 Vol 20-3 - 15
Fixed Ops Magazine 2023 Vol 20-3 - 16
Fixed Ops Magazine 2023 Vol 20-3 - 17
Fixed Ops Magazine 2023 Vol 20-3 - 18
Fixed Ops Magazine 2023 Vol 20-3 - 19
Fixed Ops Magazine 2023 Vol 20-3 - 20
Fixed Ops Magazine 2023 Vol 20-3 - 21
Fixed Ops Magazine 2023 Vol 20-3 - 22
Fixed Ops Magazine 2023 Vol 20-3 - 23
Fixed Ops Magazine 2023 Vol 20-3 - 24
Fixed Ops Magazine 2023 Vol 20-3 - 25
Fixed Ops Magazine 2023 Vol 20-3 - 26
Fixed Ops Magazine 2023 Vol 20-3 - 27
Fixed Ops Magazine 2023 Vol 20-3 - 28
Fixed Ops Magazine 2023 Vol 20-3 - 29
Fixed Ops Magazine 2023 Vol 20-3 - 30
Fixed Ops Magazine 2023 Vol 20-3 - 31
Fixed Ops Magazine 2023 Vol 20-3 - 32
Fixed Ops Magazine 2023 Vol 20-3 - 33
Fixed Ops Magazine 2023 Vol 20-3 - 34
Fixed Ops Magazine 2023 Vol 20-3 - 35
Fixed Ops Magazine 2023 Vol 20-3 - 36
Fixed Ops Magazine 2023 Vol 20-3 - 37
Fixed Ops Magazine 2023 Vol 20-3 - 38
Fixed Ops Magazine 2023 Vol 20-3 - 39
Fixed Ops Magazine 2023 Vol 20-3 - 40
Fixed Ops Magazine 2023 Vol 20-3 - 41
Fixed Ops Magazine 2023 Vol 20-3 - 42
Fixed Ops Magazine 2023 Vol 20-3 - 43
Fixed Ops Magazine 2023 Vol 20-3 - 44
Fixed Ops Magazine 2023 Vol 20-3 - 45
Fixed Ops Magazine 2023 Vol 20-3 - 46
Fixed Ops Magazine 2023 Vol 20-3 - 47
Fixed Ops Magazine 2023 Vol 20-3 - 48
Fixed Ops Magazine 2023 Vol 20-3 - 49
Fixed Ops Magazine 2023 Vol 20-3 - 50
Fixed Ops Magazine 2023 Vol 20-3 - 51
Fixed Ops Magazine 2023 Vol 20-3 - 52
Fixed Ops Magazine 2023 Vol 20-3 - 53
Fixed Ops Magazine 2023 Vol 20-3 - 54
Fixed Ops Magazine 2023 Vol 20-3 - 55
Fixed Ops Magazine 2023 Vol 20-3 - 56
Fixed Ops Magazine 2023 Vol 20-3 - 57
Fixed Ops Magazine 2023 Vol 20-3 - 58
Fixed Ops Magazine 2023 Vol 20-3 - 59
Fixed Ops Magazine 2023 Vol 20-3 - 60
Fixed Ops Magazine 2023 Vol 20-3 - 61
Fixed Ops Magazine 2023 Vol 20-3 - 62
Fixed Ops Magazine 2023 Vol 20-3 - 63
Fixed Ops Magazine 2023 Vol 20-3 - 64
Fixed Ops Magazine 2023 Vol 20-3 - 65
Fixed Ops Magazine 2023 Vol 20-3 - 66
Fixed Ops Magazine 2023 Vol 20-3 - 67
Fixed Ops Magazine 2023 Vol 20-3 - 68
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