for each and every customer. Customers are always watching and observing. Though advisors and staff are in the service department everyday, customers are not. When people are in a place or business that is not their normal day-to-day environment, they tend to watch and observe what is going on around them more intently. An advisor may give 100% top quality customer service to one customer and create a feeling of confidence in the service provided. However, not being consistent with other customers can destroy the experience with inconsistency. PHONE - SOCIAL MEDIA - REVIEWS In addition to the customer service inside the building, we must transfer the top quality customer service to the phone, social media outlets, and see the results in reviews. These days word of mouth is even more powerful than it used to be. That smile needs to transfer through the phone and invite a customer inside the building who may have never been to the service department. That new customer is the growth potential and the future. We all know that more potential, i.e customers, is what drives ticket average. Advisors need to create a habit and routine for every day that will allow every customer to have a great experience and this will grow the business or service department vastly. REVIEW AND SUMMARY So back to pairing Customer count with great customer service. Building customer count instead of car count is an important aspect of growing and sustaining a successful service department. The reason for " customer count " over " car count " is based on the fact that the MAY JUNE 2023 || FIXED OPS MAGAZINE 35