Fixed Ops Magazine 2023 Vol 20-3 - 47

only complete tasks efficiently, they can also complete
more tasks throughout each work day, which
will ultimately lead to increased profitability for your
business.
IMPROVED CUSTOMER SATISFACTION
When your service advisors and technicians are welltrained,
they can provide exceptional service to your
customers, resulting in higher satisfaction ratings and
increased loyalty.
Role-specific training inspires:
* Improved communication: With proper training,
your service advisors and technicians can communicate
more effectively with customers, explaining
repairs and recommendations with confidence and
clarity.
* Enhanced trust: By providing excellent service and
demonstrating expertise, your team can build trust
with your customers, leading to increased loyalty
and repeat business.
* Higher satisfaction ratings: When your customers
receive exceptional service, they are more likely to
rate their experience highly, resulting in higher satisfaction
ratings and positive reviews that can help
attract new customers.
ENSURED SAFETY AND COMPLIANCE
In many industries, it is essential to provide role-specific
training for your team to ensure compliance and safety.
For instance, in the automotive industry, safety and
environmental regulations must be followed when diagnosing
and repairing vehicles.
Improved compliance in your dealership will:
* Avoid costly fines and legal issues: Role-specific
training ensures that they are up-to-date on the
latest regulations and standards, helping you avoid
costly fines and legal issues.
* Create a safer workplace:
Proper training can reduce
accidents and injuries, creating a safer workplace
for your team and customers.
* Build a positive reputation: Compliance with regulations
and safety standards builds a positive reputation
for your business, leading to increased customer
trust and loyalty.
MAY JUNE 2023 || FIXED OPS MAGAZINE
47
REDUCED EMPLOYEE TURNOVER
Investing in training shows your team that you value their
contributions and are committed to their professional
development. It not only benefits your team members
by providing them with valuable skills and knowledge,
but also contributes to your business success.
Role-specific training means:
* Happier employees: When your team feels valued
and that you are committed to their success, they
will have increased job satisfaction and loyalty. This
reduces employee turnover and saves you time and
money on recruiting and training new hires.
* Empowered workforce: By providing your team with
ongoing training, your staff can acquire the necessary
skills, knowledge, and confidence to dramatically
improve their job performance. Ultimately,
this leads to personal and professional growth, increased
self-esteem, and a sense of ownership and
responsibility.
Role-specific training for service advisors and technicians
is an invaluable investment for any fixed ops
director or service manager. By improving customer
satisfaction, increasing efficiency and productivity, reducing
employee turnover, ensuring compliance with
regulations and standards, and improving profitability,
role-specific training can help your business thrive in a
competitive industry. So take the time to invest in your
team and watch your business grow.
Andy Baldassarre leads
the marketing and training
departments for BG
Products, Inc. He has
over 25 years of experience
in the automotive
industry with an emphasis
on adult learning in
the automotive workplace.
Fixed Ops Magazine 2023 Vol 20-3

Table of Contents for the Digital Edition of Fixed Ops Magazine 2023 Vol 20-3
