Fixed Ops Magazine 2023 Vol 20-3 - 58
a corresponding increase in the investment in the skill
set of the people and equipment that ensure the continued
usage, safety, and efficiency of the product.
The biggest roadblock to successfully fueling the tech
profession remains: pay and compensation.
TECHNICIANS ARE THE BACKBONE
OF THE SERVICE BUSINESS
From an economic perspective, empty bays cost service
centers millions of dollars in lost revenue annually.
From a safety perspective, the need in our society for
these technologists to be skilled and qualified for the
job is paramount. If the calibration on these sophisticated
ADAS systems is not accurate and the resulting
driver's information is wrong, lives can be at stake. If the
correct equipment is not used or safety protocols are
not followed when working on electric vehicles, there
can easily be major consequences. So much in our lives
depends on our ability to be mobile. And it is skilled
technicians who keep America rolling. If your car started
today, thank a tech. Let's give these professionals
the respect, compensation and accolades they deserve.
Jennifer Maher is the
CEO of TechForce
Foundation, a nonprofit
that champions all students
to and through
their education and into
careers as professional
technicians.
Jennifer has enjoyed a
29-year career in nonprofit management, marketing
and strategic alliances, having served on the national
staff for Make-A-Wish America, YMCA of the USA and
The Nature Conservancy. Heading up strategic alliances,
Jennifer has personally negotiated over $100 million
worth of cause partnerships with Disney, UAW-GM,
PepsiCo, NASCAR, BMW, Midas, Kimberly-Clark, and
Sports Illustrated, to name a few.
In 2019, Jennifer was named by the Auto Care Association's
Women In Auto Care division " Woman of the
Year. " She lives in Scottsdale, Arizona and is a graduate
of Arizona State University with a degree in international
political science/ Asian Studies with a minor in Chinese.
58
Fixed Ops Magazine 2023 Vol 20-3
Table of Contents for the Digital Edition of Fixed Ops Magazine 2023 Vol 20-3
Fixed Ops Magazine 2023 Vol 20-3 - 1
Fixed Ops Magazine 2023 Vol 20-3 - 2
Fixed Ops Magazine 2023 Vol 20-3 - 3
Fixed Ops Magazine 2023 Vol 20-3 - 4
Fixed Ops Magazine 2023 Vol 20-3 - 5
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Fixed Ops Magazine 2023 Vol 20-3 - 13
Fixed Ops Magazine 2023 Vol 20-3 - 14
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Fixed Ops Magazine 2023 Vol 20-3 - 18
Fixed Ops Magazine 2023 Vol 20-3 - 19
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Fixed Ops Magazine 2023 Vol 20-3 - 21
Fixed Ops Magazine 2023 Vol 20-3 - 22
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Fixed Ops Magazine 2023 Vol 20-3 - 49
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Fixed Ops Magazine 2023 Vol 20-3 - 56
Fixed Ops Magazine 2023 Vol 20-3 - 57
Fixed Ops Magazine 2023 Vol 20-3 - 58
Fixed Ops Magazine 2023 Vol 20-3 - 59
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