automatic text or push notification to the customer. This will establish a direct line of communication between the customer and dealership. * *Pro-Tip* Don't spend extra funds on separate texting software. Most companies have an automated text solution included in their core offering. 7. Technician Video MPI Technician videos boost trust and transparency because seeing is believing. * Instead of saying your tires are at 2/32, which means nothing to most people, show them what that means. Then explain why it's imperative to complete the suggested maintenance or repair. * Simultaneously auto send tech MPI videos to customer and service advisor * *Pro-Tip* Not all videos are created equal. The benefits of Tech video only come when it is used. Filter out products that do not provide their utilization rates. The videos may be overly cumbersome or may lack proper training. Most OEM standards of utiliza- NOVEMBER DECEMBER 2020 || FIXED OPS MAGAZINE 17http://powerpusher.com