Fixed Ops Magazine - 2020 Vol17 06 - 20
F EAT U RE
CUSTOMERFRIENDLY
AND
PROFITABLE
Self-Service Kiosks in the Service Department
In a summer that none of us will forget anytime soon,
that promote public health and minimize face-to-face
two things became clear to automotive retailers:
interactions, many (especially young people) have re-
1. Service Department revenue is critical to keeping
your business afloat during economic downtimes.
2. It pays to invest in technology that emphasizes
customer control, convenience, and transparency.
Now, the first point might be a given since most dealers
remember the sales downturn of the Great Recession
quite well. The second point is interesting, though. We
already knew that customers increasingly prefer interacting with technology that makes processes easy
and transparent as opposed to working with dealership personnel. But few people could have predicted
that social distancing would play a central role in that
throughout 2020.
That is one side-effect of COVID-19
that will most likely lead to a permanent change in the industry. As
your customers have been forced
to interface with new technologies
20
alized they actually prefer these alternatives.
What is the implication for your business? Now is the
time to invest in these kinds of technologies and solutions. By demonstrating that your dealership puts its
customers in the driver's seat and prioritizes their experience above all else, you gain a competitive edge
that could last for years.
Enter the self-service kiosk.
SELF-SERVICE KIOSKS ARE POISED
FOR EXPLOSIVE GROWTH
Whether you realize
Whether you realize it or not, you are
it or not, you are
osks. Think back to the last time you
already familiar with
the grocery store, checked your own
self-service kiosks.
already familiar with self-service kiused the self-service checkout lane at
bag at an airport, or ordered food at
Fixed Ops Magazine - 2020 Vol17 06
Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 06
Fixed Ops Magazine - 2020 Vol17 06 - 1
Fixed Ops Magazine - 2020 Vol17 06 - 2
Fixed Ops Magazine - 2020 Vol17 06 - 3
Fixed Ops Magazine - 2020 Vol17 06 - 4
Fixed Ops Magazine - 2020 Vol17 06 - 5
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Fixed Ops Magazine - 2020 Vol17 06 - 19
Fixed Ops Magazine - 2020 Vol17 06 - 20
Fixed Ops Magazine - 2020 Vol17 06 - 21
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Fixed Ops Magazine - 2020 Vol17 06 - 24
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Fixed Ops Magazine - 2020 Vol17 06 - 28
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Fixed Ops Magazine - 2020 Vol17 06 - 30
Fixed Ops Magazine - 2020 Vol17 06 - 31
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Fixed Ops Magazine - 2020 Vol17 06 - 33
Fixed Ops Magazine - 2020 Vol17 06 - 34
Fixed Ops Magazine - 2020 Vol17 06 - 35
Fixed Ops Magazine - 2020 Vol17 06 - 36
Fixed Ops Magazine - 2020 Vol17 06 - 37
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Fixed Ops Magazine - 2020 Vol17 06 - 42
Fixed Ops Magazine - 2020 Vol17 06 - 43
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Fixed Ops Magazine - 2020 Vol17 06 - 45
Fixed Ops Magazine - 2020 Vol17 06 - 46
Fixed Ops Magazine - 2020 Vol17 06 - 47
Fixed Ops Magazine - 2020 Vol17 06 - 48
Fixed Ops Magazine - 2020 Vol17 06 - 49
Fixed Ops Magazine - 2020 Vol17 06 - 50
Fixed Ops Magazine - 2020 Vol17 06 - 51
Fixed Ops Magazine - 2020 Vol17 06 - 52
Fixed Ops Magazine - 2020 Vol17 06 - 53
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Fixed Ops Magazine - 2020 Vol17 06 - 55
Fixed Ops Magazine - 2020 Vol17 06 - 56
Fixed Ops Magazine - 2020 Vol17 06 - 57
Fixed Ops Magazine - 2020 Vol17 06 - 58
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Fixed Ops Magazine - 2020 Vol17 06 - 60
Fixed Ops Magazine - 2020 Vol17 06 - 61
Fixed Ops Magazine - 2020 Vol17 06 - 62
Fixed Ops Magazine - 2020 Vol17 06 - 63
Fixed Ops Magazine - 2020 Vol17 06 - 64
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Fixed Ops Magazine - 2020 Vol17 06 - 67
Fixed Ops Magazine - 2020 Vol17 06 - 68
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