Fixed Ops Magazine - 2020 Vol17 06 - 21
a restaurant with a tableside touchscreen device. This
adoption cycle, nearly a majority of respondents al-
technology has been steadily carving out a place in the
ready prefer using a kiosk to order a product or check
market for years. But the data suggests we have now
out - regardless of industry. We can expect that num-
crossed a tipping point and can expect to see explo-
ber to continue to climb in the coming years as the
sive growth in the near future. According to Mordor In-
technology grows and the number of Americans ex-
telligence, the self-service kiosk market's total value is
posed to it nears 100 percent.
expected to more than double from 2019 to 2025. This
would bring it up to a size of nearly $42 billion.
Now you may be thinking, " Well, that all sounds great.
But what does this have to do with my store? "
The reason for that sudden growth? For those who remember the sudden booms in digital advertising and
To put it simply, implementing self-service kiosks in the
mobile devices over the last decade and a half, it is a fa-
dealership can have a transformative impact on your
miliar scenario: Once a large enough percentage of the
bottom line, specifically in the Service Department.
population becomes comfortable using new technolo-
Consider what self-service kiosks are designed to do:
gy, widespread adoption and explosive growth seem
speed up processes, increase efficiency, and provide
to follow almost overnight. All the data suggests we
customers with greater control while freeing up em-
have surpassed that percentage with self-service ki-
ployee time for other, more profit-focused tasks. Each
osks. A recent survey by Retale that found that 85 per-
of these goals is so well-suited for the Service Depart-
cent of Americans have used a kiosk and 49 percent of
ment that the surface-level benefits are obvious. What
consumers want self-service kiosks at every store.
may not be obvious, however, are the ways implementing self-service kiosk technology can truly kick your
These are startling numbers because it means that
Service Department's profitability into overdrive.
even at this relatively early stage in the technology
NOVEMBER DECEMBER 2020 || FIXED OPS MAGAZINE
21
Fixed Ops Magazine - 2020 Vol17 06
Table of Contents for the Digital Edition of Fixed Ops Magazine - 2020 Vol17 06
Fixed Ops Magazine - 2020 Vol17 06 - 1
Fixed Ops Magazine - 2020 Vol17 06 - 2
Fixed Ops Magazine - 2020 Vol17 06 - 3
Fixed Ops Magazine - 2020 Vol17 06 - 4
Fixed Ops Magazine - 2020 Vol17 06 - 5
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Fixed Ops Magazine - 2020 Vol17 06 - 21
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Fixed Ops Magazine - 2020 Vol17 06 - 68
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