mobile device. These improve transparency with specific repair descriptions and increase urgency with promise times that depend on approval speed. * A mobile application that allows dealership personnel to take and send photos on mobile devices, documenting a vehicle's condition and opening a line of transparent communication that helps secure approvals faster and streamlines service processes. * A payment processing tool that delivers convenient and secure payment experiences to your customers, operating across all channels from email to near-field communication (NFC). Of course, the fundamentals of a good digital presence - most importantly, a responsive and intuitive website - still apply to make this all work. When executed properly, the benefits of such solutions become evident: happier customers, increased revenue, and reduction in wasted time and process inefficiency. This is the power of a digital hybrid experience in service, an experience designed to meet our current moment - and to meet your customers where they are. All that is left for you to do? Deliver. Jason Sideris is Vice President of Fixed Operations Product Management at Reynolds and Reynolds. For over 25 years in the automotive industry, his focus has been on how innovative technology and dealership processes come together to create an efficient experience where both dealership customers and employees thrive. 16