week on Friday, at noon, and can check availability from there to schedule the service. MYTHS SURROUNDING CONVERSATIONAL AI AND DIGITAL VOICE ASSISTANTS All these benefits make it hard to say " No " to making a new " hire " and " employing " a Digital Voice Assistant for your dealership. But, what else do dealers consider when planning to integrate new technologies such Digital Voice Assistants into their operations? Start with busting some of the popular myths associated with Digital Voice Assistants. Myth: DIGITAL VOICE ASSISTANTS LACK ACCURACY Building a specialized Digital Voice Assistant specifically for automotive service scheduling delivers more accurate responses leveraging Natural Language Understanding and loading historical data from millions of real voice conversations within the automotive industry. This will ensure that the Digital Voice Assistant understands the context of what a customer is saying, can answer customer questions without delay, and can make recommendations as well as offer appointments that meet the customer needs. Accuracy can be further improved through the use of an undetectable human operator working in the background to serve up solutions to complex situations. The Digital Voice Assistant then learns from that event and applies the same strategies in future similar situations with customers. Myth: DIGITAL VOICE ASSISTANTS CAN BE INTEGRATED INTO EXISTING PROCESSES It is important to develop a plan for when and how to deploy a Digital Voice Assistant. Your processes should be revisited as now the Digital Voice Assistant will be handling tasks that your employees no longer need to handle. This results in new workflows and opportunities for the employees to engage with customers on a deeper level, which may require training and development for your employees. Myth: DIGITAL VOICE ASSISTANTS DIMINISH CUSTOMER EXPERIENCES The primary goal of adopting Digital Voice Assistants is aimed at improving the customer experience by pushing routine interactions to a smart assistant. From the customers' perspective, they have a pleasant experience with someone who can address their needs and help them accomplish their goals in a shorter period of MAY JUNE 2021 || FIXED OPS MAGAZINE 23