FEATURE SELL MORE CLIMATE CONTROL SERVICES With No Sign of Slowing Down S ummer is here and vehicle owners are engaging their air conditioning systems with the expectation of fresh and clean air. Unfortunately for many car owners, they are more likely to experience a musty, pungent blast of air full of bacteria, mold, and allergens. Over the course of a year, climate control systems are exposed to a variety of weather and road conditions. This can lead to accumulation of contaminants in the climate control system. Many people suffer from allergies that are worsened by these contaminants. They often do not know the health benefits of cleaning the climate control system in their vehicles. A Climate Control Service once a year could prevent the potential symptoms a dirty system causes. This is a tremendous consulting opportunity for your Service Advisors to provide a meaningful service to customers while increasing shop profitability. To help your Advisors be successful, you will need to have a plan. Here are five steps for a successful A/C season. 26 STEP 1: COMMUNICATE Effective communication is critical for an automotive shop to operate at their peak level and to ensure everyone is on the same page. Initiate communication by engaging your Advisors, Technicians, and Parts Manager about the Climate Control Service focus.