Fixed Ops Magazine - 2021 Vol18 03 - 43

and leader, however, it IS their job to
hire and surround themselves with
experts in each area of their business
to implement success and profit.
Thankfully, there are now reports
readily available to every Manager
from every Manufacturer and every
DMS to allow management to hold
their Service Department accountable
for Warranty production.
Warranty admin
training starts in a
dealership the day
after the audit.
In the past there were no experts to educate these
business leaders as to what information these reports
contain, where to find the reports, and most importantly
how to interpret them. Learning to maximize
cash-flow with Warranty production while mitigating
risk of chargebacks when the audit strikes are imperative
measures. Check out trade magazines. Articles on
Warranty Administration are slim to none depending
on the publication. There simply has not been a focus
in this area, continuing the trend of Warranty Administration
as a second thought.
The good news is that there ARE
experts in this area now. Experienced
Warranty Administration consultants
are available to guide you
and help update your processes to
streamline Warranty production and
administration - the sore spot we
cannot just sweep under the rug
anymore.
My goal in this and future articles is to share my experience
to help make your dealership successful as it
relates to Warranty business and administration. As I
see it, identifying and presenting real world ideas, issues,
and solutions around Warranty problems have
been sorely missing in our industry for too long. What
are common problems that occur? How can dealerships
address these issues for a lasting fix? After reading this
article I hope readers caught these three takeaways:
1. Manufacturer's Warranty processes have evolved
into a high-tech process that dealerships must not
avoid. If your staff tells you otherwise, they do not
MAY JUNE 2021
|| FIXED OPS MAGAZINE
43

Fixed Ops Magazine - 2021 Vol18 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 03

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