Fixed Ops Magazine - 2021 Vol18 03 - 49

EVEN IF THEY HAVE THE SKILLS YOU
NEED, YOU MUST STILL TRAIN
AND SUPPORT
Your own superstar " Five Guys " guy (or gal) will have
everything except experience. How do you make up
for it? Like anything else with a big payoff, you invest.
Investing in your service advisors is a direct investment
in your business. If your internal staff does not have
the time to train, you could invest $1,000 a month for
30-minute Zoom meetings with a professional trainer
to give your new recruits a leg up. How would that
improve customer relations and future retention? Remember
those stats on customer service. As I said in
the beginning - customer service matters. Invest in the
right people now and a bright future is yours.
Corey Smith began working in car dealerships in 1998.
Since that time, he has worked as a service advisor,
executive sales director, and corporate service trainer,
among other roles across the F&I industry. He is an expert
in process development and improvement as well
as training and business development strategies, with
a proven success rate
sustaining increases in
revenue, service drive
traffic
and
reduction
in expenses, all while
maintaining the highest
level of employee and
customer retention.
Corey has nearly 20
years of Fixed Operations experience in the automotive
industry and is a sought-after expert in service
drive training, process improvement and business development.
He also has a background in broadcasting
and since assuming a new role with National Auto Care
as National Fixed Operations Training Manager, is the
host of Fixed Ops 5, a podcast, video, and blog series
focused on the customer experience in the Service
Drive and Fixed Operations. A Maine native, Corey
earned his broadcasting degree from the New England
School of Broadcasting in 1996. He is a loving husband
and father of two sons and a daughter.
MAY JUNE 2021
|| FIXED OPS MAGAZINE
49

http://hormann.us

Fixed Ops Magazine - 2021 Vol18 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 03

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