experiences to be an effective communicator with my customers and with my team members. We must learn to According to a 2019 Women's Car Buying Report, the number one emotion women felt when dealing with staff at a car dealership was apprehension. The reason for the apprehension was a lack of trust or confidence. Even now, the only way to address this all-too-common concern is to communicate with your team about the importance of transparency and seeking to understand the needs of the customer. In this case, women. But certainly, for the needs of all customers. THE NEED FOR CLARITY When it comes to dealership service departments, women report a significant drop in communication 52 communicate better if we are going to hire and lead a diverse team and their expectations are rarely met. For example, one quarter of women said the estimate that was communicated to them for maintenance and repairs by the dealership did not match the price they were asked to pay when they picked up their vehicle. This has a negative impact on customer retention and profitability. Most fixed operations managers and service advisors are men. As supervisors, how can we expect to effectively communicate with women in a management environment if we do not work with women in a dealership environment? And the percentage of women customers, and women in the workforce is growing. Today, fifty percent of women purchase vehicles by themselves. And forty percent out earn their husbands. We must learn to communicate better if we are going to hire and