Fixed Ops Magazine - 2021 Vol18 03 - 57

auto parts but also to create a consistent
and powerful online experience
your customers have come to
expect from your brand.
2. OFFER SUPERIOR PRODUCTS
Consumers who are not yet brand
loyal often make uninformed decisions
based on cost and convenience.
These are the customers
who will be susceptible to choosing
an aftermarket product over your
OEM part. Your goal is to make sure
they know you are the better option
through education and promotion.
Most customers are willing to pay
more for higher quality products
that work better and last longer.
But, they first need to be aware that
higher quality, better functionality
and better longevity is what you
have to offer. When establishing
an eCommerce parts program, you
can help educate potential parts
buyers while making parts recommendations
based on their vehicles.
3. WORLD-CLASS
CUSTOMER SERVICE
Experience plays a significant role
in a consumer's decision-making
process. According to PwC, 73%
of consumers say customer experience
plays a major factor in their
purchasing decisions. When you
establish a well-developed, modern
parts program for your dealership, you can help
guarantee an innovative experience for your parts
buyers that is synonymous with your brand. Not only
should the customer be able to find what they are
looking for easily, but they should also be able to
receive custom recommendations, choose between
convenient shipping options, and check out quickly
and painlessly.
4. FAST DELIVERY FOR PARTS AND ACCESSORIES
In the age of Amazon, consumers expect easy shopping
and fast delivery. Anyone selling products online
is competing with expectations that the creators
of Amazon Prime Delivery have set. While consumers
are willing to pay more for better quality and service,
we have also learned that consumers are willing to
pay more to get their items faster.
MAY JUNE 2021
|| FIXED OPS MAGAZINE
57

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Fixed Ops Magazine - 2021 Vol18 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2021 Vol18 03

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