Defining " Optimal " Results In a store with typical pricing and discounting practices, dealer markup normally falls in the 75% to 85% range. For dealers utilizing a list pricing model, markup is in the 60% range. The process of submitting for a retaillevel warranty compensation parts markup only happens once, so it's critical to get the optimal results on the first go-around; the only time it will need to be redone is if you materially change your parts pricing strategy. Why You Should Consider an Expert for Your Warranty But what does it mean to earn Labor Rate Submission " optimal " results? On the subject of retail reimbursement, optimal results refer to strict adherence to the state law filtered through the manufacturer's rules (which do not necessarily conform to the statute) as well as an appropriate selection of a sample that represents the dealer's true retail rate. Given the current state of the relationship between the dealer and the manufacturer, as well as the complexity of the laws designed to protect the dealer, you may be asking yourself this question: how do I fully take advantage of this lucrative retail warranty reimbursement opportunity without incurring the wrath of the factory? page 3 (866) 256-5082(888) 477-2228 info@dealeruplift.com dealeruplift.comhttp://www.dealeruplift.com