FEATURE TRUE COST OF RECONDITIONING Are Reconditioning Delays Costing You Big? E ver heard the phrase " what you don't know can't hurt you " ? When business is good this statement typically rings true. If you are turning vehicles quickly, making money, and your service bays and sales lots are full, it is easy to overlook the issues that might be lurking in the shadows. But, when times get tough, you start to search for every opportunity to cut costs, improve efficiencies, and ultimately keep profits flowing. This is when you start to see all the cracks and fissures that were easy to overlook before. They become much larger issues that need to be fixed ... immediately. LET'S LOOK AT TODAY'S CHALLENGE A new-vehicle chip shortage is making demand for used vehicles top priority for most dealerships. Stores are scrambling to get used inventory in and out to the line as quickly as possible. So, what exactly does this have to do with fixed operations? When you start to peel back the covers on how to be as profitable as possible during a new inventory shortage, you inevitably look to used vehicles. And with 18