Fixed Ops Magazine 2022 Vol 19-1 - 16
FEATURE BY DARIN GRESETH
YOUR 50
YEAR PARTNER
BEYOND
PRODUCTS
It Takes More Than Great Chemistry to
be an Industry Leader
BG Products just celebrated 50 years in the automotive industry. Known for leading the industry with innovative
solutions to inherent engineering challenges, BG is more than a chemistry company. BG has recently launched its
new brand awareness slogan, " Partner Beyond Products, " to promote their multi-faceted business, beyond revolutionizing
products like BG 44K®. Fixed Ops Magazine Publisher, Ron Overs, recently met with BG's President
and Chairman of the Board, Darin Greseth, and would like to share the exclusive interview.
RON: BG has been a steadily growing company for
50 years. To what do you attribute its success?
DARIN: Our team!
Andrew Carnegie said, " Take away my people, but leave
my factories, and soon grass will grow on the factory
floors. Take away my factories, but leave my people,
and soon we will have a new and better factory. "
It's the people who innovate to solve industry-wide issues.
Our corporate team manufactures our products
and equipment, conducts our research and development
programs, builds and maintains training programs,
designs and implements our customer retention
programs, and ensures that our Distributors have
16
everything they need to support their dealer partners.
Since the inception of BG Products, we have been
blessed with extremely entrepreneurial Distributors.
They are our boots on the ground. They have taken the
message of top-quality products, innovative equipment,
industry-leading programs, services, and training
to the field. Today, we have over 50% market share
with new car dealers in the United States.
RON: What is the most unique aspect of your business?
DARIN:
The most unique aspect of BG Products is the
breadth and depth of our team in the field. With 62
U.S. and 7 Canadian Distributors with 800 Sales Reps,
Fixed Ops Magazine 2022 Vol 19-1
Table of Contents for the Digital Edition of Fixed Ops Magazine 2022 Vol 19-1
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