SERVICE DEPARTMENT BY JOHN FAIRCHILD PREP FOR THE EV WAVE Is there a Sense of Urgency in YOUR Service Department? G eneral Motors is aiming to produce only EVs by 2035, with 30 new plug-in models arriving by 2025, a $27 billion investment. Ford, which is investing $22 billion in EVs and announced that 40% of its vehicles will be electrified by 2030, generated excitement with the recent debut of the F-150 Lightning all-electric pickup. (CNBC Small Business Playbook Jun 2021) What should my Dealership's Fixed Operations Departments be doing NOW to prepare for the " EV Wave " of vehicles that will eventually replace the internal combustion cars you are seeing now in the Service Drive? While it may be decades before EV's completely displace traditional modes of propulsion, I hear this question often from concerned Dealers everywhere. Let's discuss 50 the ways you can embrace the new technology while MAXIMIZING the conventional traffic you will still experience for a long time. embrace the new technology while MAXIMIZING the conventional traffic you will still experience for a long time EMBRACE NEW TECHNOLOGY WHILE MAXIMIZING CONVENTIONAL OPPORTUNITIES I have many clients with forward thinking attitudes about fulfilling their customers' expectations while capitalizing on the current revenue opportunities. One of those clients is Shon Kingrey from Step One Automotive Group in Georgia and Florida. Shon and I have formed a very close bond as they have welcomed me into their circle as a Team Member. This synergy has helped improve the way we manage processes and planning strategies as a team. The EV issue is front and center as an example of one such